In 1955, a man named Raymond Kroc together with two brothers named McDonald opened a popular restaurant in California which sold food that was easy to prepare and serve quickly. Hamburgers, French fries, and cold drinks were the main food there. Kroc opened similar eating places under the same name, “McDonald’s”, and they were an instant success. He later took over the company, and today it is one of the most famous and successful “fast-food” in America and around the world.
Why was his idea successful? Probably the most important reason was that his timing was right. In the 1950s, most married women stayed home to keep house and take care of their children. In the 1960s, many women returned to the workplace. This meant that they had less time or energy to prepare meals, so they spent more on “ TV dinners ” and fast-food restaurants. Single parents also have little time to spend in the kitchen. People living alone also depend on this type of food, since cooking for one is often more trouble than it is worth.
Fast-food is not part of the diet of all Americans. Another trend of the 1960s, sometimes called the back-to-nature movement influenced many people to avoid food that was packaged (包裝) or processed(處理). This preference for natural food continued to this day.
From the success of Raymond Kroc’s fast-food business, we can say that social economic trends influence where and what we eat.
【小題1】The underlined sentence “Cooking for one is often more trouble than it is worth” means that ______.

A．cooking for some people is worth more money
B．it is not worthwhile to take too much time to cook for one person
C．there are more problems when one person cooks
D．cooking for one person cost more money
【小題2】Para 3&4 seem to imply (暗示) that ________.
A．many married women began to work in the 1960s
B．natural foods are still popular today
C．fast food is not part of the diet of all Americans
D．divorce (離婚) causes people to change their eating habits
【小題3】Which of the following is NOT the reason for McDonald’s success?
A．people living alone tend to depend on fast food
B．single parents have little time to spend in the kitchen
C．many women returned to the workplace in the 1960s
D．Kroc chose the “Mc Donald” brothers as his partners
【小題4】The main purpose of the passage is to tell us________.
A．Raymond Kroc is the most successful fast-food business owner in the world
B．social and economic changes affect eating habits
C．fast-food is easy to prepare and serve quickly
D．Americans eat either fast food or natural food


【小題1】B
【小題2】B
【小題3】D
【小題4】B

解析

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In 1955, a man named Raymond Kroc entered a partnership with two brothers named Mcdonald. They operated a popular restaurant in California which sold food that was easy to prepare and serve quickly. Hamburgers, French fries, and cold drinks were the main foods on the limited menu. Kroc opened similar eating places under the same name, “McDonald’s” and they were a quick success. He later took over the company and today it is one of the most famous and successful “fast-food” chains(連鎖店) in America and the world.
Why was his idea so successful? Probably the most important reason was that his timing was right. In the 1950s, most married women stayed home to keep house and take care of their children. During the 1960s, the movement for equality(平等) between men and women and an economy(經(jīng)濟) that needed more families to have two money-earners resulted in many women returning to the workplace. This meant that they had less time and energy to do housework, so they depended more on fast-food restaurants.
Single parents also have little time to spend in the kitchen. People living alone because of divorce(離婚) or a preference for a “single lifestyle” also depend on this type of food, since cooking for one is often more trouble than it is worth.
Fast food is not part of the diet of all Americans. Another of the 1960s was called back-to-nature movement. More and more Americans based their diets on natural foods. This preference for natural foods continues to this day. These products can now be found not only in the special health food store but also in many supermarkets.
【小題1】The passage is mainly about ____.

A．how and why “McDonald’s” became successful
B．the effect social and economic changes have on people’s eating habits
C．why Americans prefer natural food
D．American eating habits
【小題2】Which of the following was NOT a reason for Raymond Kroc’s success?
A．His partnership with the McDonald brothers.
B．A changing economy.
C．The back-to-nature movement.
D．Women’s equality movement.
【小題3】We can infer from the passage that ____.
A．natural foods can also be found in McDonald’s
B．many married women in America returned to work in the 1960s
C．McDonald’s fast food is popular among the young
D．divorce caused people to change their eating habits

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The Beginning of the Civil Rights Movement

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In 1955, a man named Raymond Kroc entered a partnership with two brothers named McDonald. They opened a popular restaurant in California which sold food that was easy to prepare and serve quickly. Hamburgers, French fries, and cold drinks were the main food there. Kroc opened similar eating places under the same name, “McDonald’s”, and they were an instant success. He later took over the company, and today it is one of the most famous and successful “fast-food” in America and round the world.

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 Fast-food is not part of the diet of all Americans. Another trend of the 1960s, sometimes called the back-to-nature movement influenced many people to avoid food that was packaged or processed(處理). This preference for natural food continued to this day.

From the success of Raymond Kroc’s fast-food business, we can say that social economic trends influence where and what we eat.

1.The underlined sentence “Cooking for one is often more trouble than it is worth” means that ______.

A. cooking for some people is worth more money

B. it is not worthwhile to take too much time to cook for one person

C. there are more problems when one person cooks

D. divorce (離婚) causes people to change their eating habits

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B. natural foods are still popular today

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D. divorce causes people to change their eating habits

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A. people living alone tend to depend on fast food       

B. single parents have little time to spend in the kitchen

C. many women returned to the workplace in the 1960s       

D. Kroc chose the “Mc Donald” brothers as his partners

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A. Raymond Kroc is the most successful fast-food business owner in the world        

B. social and economic changes affect eating habits

C. fast-food is easy to prepare and serve quickly   

D. Americans eat either fast food or natural food

 

 

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