A man once said how useless it was to put advertisements in the newspapers. “l(fā)ast week,” said he, “my umbrella was stolen from a London church. As it was a present, I spent twice its worth in advertising, but didn't get it back. ”

“How did you write your advertisement?” asked one of the listeners, a merchant.

“Here it is, said the man, taking out of his pocket a slip cut from a newspaper. The other man took it and read, “Lost from the City Church last Sunday evening, a black silk umbrella. The gentleman who finds it will receive ten shillings on leaving it at No. 10 Broad Street. ”

“Now, “Said the merchant, “I often advertise, and find that it pays me well. But the way in which an advertisement is expressed is of extreme importance. Let us try for your umbrella again, and if it fails, I'll buy you a new one. ”

The merchant then took a slip of paper out of his pocket and wrote: “If the man who was seen to take an umbrella from the City Church last Sunday evening doesn't wish to get into trouble, he will return the umbrella to No. 10 Broad Street. He is well known. ”

This appeared in the paper, and on the following morning, the man was astonished when he opened the front door. In the doorway lay at least twelve umbrellas of all sizes and colours that had been thrown, and his own was among them. Many of them had notes fastened to them saying that they had been taken by mistake, and begging the loser not to say anything about the matter.

1.The result of the first advertisement was that ______________.

A. the umbrella was found somewhere near the church

B. the man got his umbrella back

C. nobody found the missing umbrella

D. the man wasted some money advertising

2.The merchant suggested that the man should _______________.

A. buy a new umbrella

B. report the police

C. go on looking for his umbrella

D. write another and better advertisement

3.“If it fails, I’ll buy you a new one,” suggested that the merchant ______________.

A. wanted to buy him a new umbrella

B. didn’t know what to do

C. was rich enough to buy one

D. was quite sure of success

4.The story is mainly about _________________.

A. a useless advertisement

B. how to make an effective advertisement

C. what the merchant did for the umbrella owner

D. how the man lost and found his umbrella

練習(xí)冊(cè)系列答案
相關(guān)習(xí)題

科目：高中英語(yǔ) 來(lái)源：2016屆山東省臨沂市高三上學(xué)期期中考試英語(yǔ)試卷（解析版） 題型：單詞拼寫(xiě)

單詞拼寫(xiě)（共1小題）

閱讀下面材料，在空白處填入適當(dāng)?shù)膬?nèi)容(1個(gè)單詞)或括號(hào)內(nèi)單詞的正確形式。

Tu Yoyo，84，was 1. ________ (honor)with the Nobel Prize in Physiology or Medicine on Oct 5．She was the first Chinese citizen 2. _______ win a Nobel Prize in science．Tu 3. _______ (share)the prize with the Irish-born William Campbell and Satoshi Omura of Japan．

Tu 4. _______ (be)a researcher at the China Academy of Traditional Chinese Medicine now．She was given the prize for developing artemisinin(青蒿素)，a new drug therapy against malaria(瘧疾)，5. _______ has saved millions of lives worldwide，especially in developing countries．

Tu and her colleagues joined a government project to find a new malaria drug 6. _______the late 1960s．They made 380 herbal extracts from two thousand recipes from traditional Chinese medical books．In 1971，after nearly two hundred 7. _______ (failure)，Tu’s team8. _______ (find)found an extract that was 100％effective against the malaria parasites—artemisinin．In 2001．the World Health Organization made artemisinin 9. _______ (it)first choice in the treatment of malaria．

“The discovery of artemisinin is a gift to mankind from traditional Chinese medicine．It’s the collective achievement of the research team. 10. _______ (win)the prize is an honor for Chinese science and traditional Chinese medicine，”Tu said．

查看答案和解析>>

科目：高中英語(yǔ) 來(lái)源：2015年黑龍江哈爾濱第三十二中學(xué)高三上期末英語(yǔ)試卷（解析版） 題型：閱讀理解

Children in the United States are exposed to many influences other than that of their families．Television is the most significant of these influences，because the habit of watching television usually begins before children start attending school．

Parents are concerned about the lack of quality in television programs for children．The degree of violence in many of these shows also worries them．Studies indicate that，when children are exposed to violence，they many become aggressive or insecure.

Parents are also concerned at，out the commercials that their children see on television． Many parents would like to see fewer commercials during programs for children．And some parents feel that these shows should not have any commercials at all because young minds are not mature enough to deal with the claims made by advertisers．

Educational television has no commercials and has programs for children that many parents approve of The most famous of these is Sesame Street，which tries to give preschool children a head start in learning the alphabet(字母)and numbers．It also flies to teach children useful things about the world in which they live．

Even though most parents and educators give Sesame Street and shows like it high marks for quality，some critics argue that all television，whether educational or not，is harmful to children．These critics feel that the habit of watching hours of television every day turns children into bored and passive(被動(dòng)的)consumers of their world rather than encouraging them to become active explorers of it．

1.Which of the following statements is NOT based on the passage?

A．Parents are worried about the influence from television on their children

B．Television has much influence on children

C．Both parents and their children like watching educational television．

D．Some critics think that television is no good for children．

2.In what ways do children suffer from television?

A．They become the victims of social violence

B．They spend hours watching television instead of doing school work

C．The programs make the children lose interest in the world．

D．The programs make the children spend too much of their parents’ money

3.Parents would not like their children to see commercials because ____

A．they think that their children ore not old enough to handle advertising

B．commercials teach children alphabet and numbers

C．commercials help to sell products

D．they don’t like commercials

查看答案和解析>>

科目：高中英語(yǔ) 來(lái)源：2015-2016學(xué)年山東蒙陰一中高二學(xué)優(yōu)班10月模塊測(cè)試英語(yǔ)試卷（解析版） 題型：完形填空

完形填空

Charlotte Whitehead was born in England in 1843, and moved to Montreal, Canada at the age five with her family． While her ill elder sister throughout the years, Charlotte discovered she had a(an) in medicine． At 18 she married and a family． Several years later, Charlotte said she wanted to be a Her husband supported her decision．

, Canadian medical schools did not women students at the time． Therefore, Charlotte went to the United States to study at the Women’s Medical College in Philadelphia． It took her five years to her medical degree． Upon graduation, Charlotte to Montreal and set up a private ． Three years later, she moved to Winnipeg, Manitoba, and there she was once again a doctor． Many of her patients were from the nearby timber and railway camps． Charlotte herself operating on damaged limbs and setting bones, in addition to delivering all the babies in the area．

But Charlotte had been practicing without a license． She had a doctor’s license in both Montreal and Winnipeg, but was ． The Manitoba College of Physicians and Surgeons, an all-male board, wanted her to her studies at a Canadian medical college! Charlotte refused to her patients to spend time studying what she already knew． So in 1887, she appeared to the Manitoba Legislature to a license to her but they, too, refused． Charlotte to practice without a license until 1912． She died four years later at the age of 73．

In 1993, 77 years after her , a medical license was issued to Charlotte． This decision was made by the Manitoba Legislature to honor “this courageous and pioneering woman．”

1.A． raising B． teaching C． nursing D． missing

2.A． habit B． interest C． opinion D． voice

3.A． invented B． selected C． offered D． started

4.A． doctor B． musician C． lawyer D． physicist

5.A． Besides B． Unfortunately C． Otherwise D． Eventually

6.A． hire B． entertain C． trust D． accept

7.A． history B． physics C． medicine D． law

8.A． improve B． save C． design D． earn

9.A． returned B． escaped C． spread D． wandered

10.A． school B． museum C． clinic D． lab

11.A． busy B． wealthy C． greedy D． lucky

12.A． helped B． found C． troubled D． imagined

13.A． harmful B． tired C． broken D． weak

14.A． put away B． taken over C． turned in D． applied for

15.A． punished B． refused C． blamed D． fired

16.A． display B． change C． preview D． complete

17.A． leave B． charge C． test D． cure

18.A． sell B． donate C． issue D． show

19.A． continued B． promised C． pretended D． dreamed

20.A． birth B． death C． wedding D． graduation

查看答案和解析>>

科目：高中英語(yǔ) 來(lái)源：2014-2015學(xué)年遼寧省朝陽(yáng)市三校協(xié)作體高三一模考試英語(yǔ)試卷（解析版） 題型：閱讀理解

When Armida Armato’s daughter, Alexia, came home from school one day last year keen to go on a school trip to Ecuador, she wasn’t too sure how to feel. She was happy that her daughter could experience something she never did as a teen but was fearful of letting her travel to such a remote part of the world.

Alexia was 16 at the time, a student at Westwood High School. The school sponsored a humanitarian trip for 26 students and two teachers to spend 18 days living in a mountain village to build a one-room school. Even though Armato trusted her daughter, the other students and the teachers, she was worried about the side effects from the travel vaccines, possible accidents, and medical care.

Now that Alexia was home, Armato said she saw her daughter’s new maturity, greater confidence and independence. “This is the best thing I ever did,” Alexia said. “The experience was so eye-opening and life-changing. You’re with people who are not as lucky as you are. They live in very poor conditions but they’re so happy and outgoing. You say, ‘My God. I’m taking everything for granted back home.’”

She said they built a one-room school from scratch with no mechanical cement mixers. They used their hands, shovels and basic tools. She and another student lived with a local family in a small village about eight hours outside the capital, Quito. Despite the initial strangeness and knowing only basic Spanish, she said they grew very close and felt like a family.

Every year, groups of students at Montreal High School like Alexia pack their bags and fly off with classmates and teachers to developing countries where they volunteer for a variety of projects.

“Armato’s worries are very common among parents,” says Bill Nevin, a teacher at St. George’s High School. He organizes a humanitarian rip to India to the Sheela Bal Bhavan orphanage and says the three biggest fears families have are health, security and contact.

1.When hearing the news that her daughter would go on a school trip to Ecuador, Armato was _______.

A． proud and happy

B． supportive but concerned

C． fearful and nervous

D． excited but puzzled

2.The underlined phrase “from scratch” in Paragraph 4 probably means “______”.

A． having great help

B． using high technology

C． ending up in failure

D． starting from the beginning

3.What would be the best title for the text?

A． Volunteering helps students grow and develop.

B． School trips make parents worried about their children.

C． Ecuador is the most attractive travel destination in the world.

D． Brave Alexia dreams to work in Ecuador one day.

查看答案和解析>>

科目：高中英語(yǔ) 來(lái)源：2015-2016學(xué)年江蘇射陽(yáng)第二中學(xué)高二上學(xué)期第一次月考英語(yǔ)試卷（解析版） 題型：單項(xiàng)填空

_____ the big snake, the little girl stood under the tree _____ out of life.（ ）

A．Seen; frightened B．Seeing; frightening

C．Seeing; frightened D．To see; frightening

查看答案和解析>>

科目：高中英語(yǔ) 來(lái)源：2014-2015學(xué)年江蘇南京鹽城兩市高三一�？荚囉⒄Z(yǔ)試卷（解析版） 題型：填空題

Simon Sinek is naturally shy and doesn’t like speaking to crowds．At parties，he says he hides alone in the corner or doesn’t even show up in the first place．He prefers the latter．Yet，with some 22 million video views under his belt，the optimistic ethnographer also happens to be the third most watched TED Talks presenter of all time．

Sinek’s unlikely success as both an inspirational speaker and a bestselling author isn’t just dumb luck．It’s the result of fears faced and erased，trial and error and tireless practice，on and off stage．Here are his secrets for delivering speeches that inspire，inform and entertain．

Don’t talk right away．

Sinek says you should never talk as you walk out on stage．“A lot of people start talking right away，and it’s out of nerves,” Sinek says．“That communicates a little bit of insecurity and fear．”

Instead，quietly walk out on stage．Then take a deep breath，find your place，wait a few seconds and begin．“I know it sounds long and tedious and it feels excruciatingly awkward when you do it,” Sinek says，“but it shows the audience you’re totally confident and in charge of the situation．”

Show up to give，not to take．

Often people give presentations to sell products or ideas，to get people to follow them on social media，buy their books or even just to like them．Sinek calls these kinds of speakers “takers,” and he says audiences can see through these people right away．And，when they do，they disengage．

“We are highly social animals,” says Sinek．“Even at a distance on stage，we can tell if you’re a giver or a taker，and people are more likely to trust a giver — a speaker that gives them value，that teaches them something new，that inspires them — than a taker．”

Speak unusually slowly．

When you get nervous，it’s not just your heart beat that quickens．Your words also tend to speed up．Luckily Sinek says audiences are more patient and forgiving than we know．

“They want you to succeed up there，but the more you rush，the more you turn them off,” he says．“If you just go quiet for a moment and take a long，deep breath，they’ll wait for you．It’s kind of amazing．”

Turn nervousness into excitement．

Sinek learned this trick from watching the Olympics．A few years ago he noticed that reporters interviewing Olympic athletes before and after competing were all asking the same question．“Were you nervous？” And all of the athletes gave the same answer: “No，I was exciteD． ” These competitors were taking the body’s signs of nervousness—clammy hands，pounding heart and tense nerves—and reinterpreting them as side effects of excitement and exhilaration．

When you’re up on stage you will likely go through the same thing．That’s when Sinek says you should say to yourself out loud，“I’m not nervous，I’m excited！”

Say thank you when you’re done．

Applause is a gift，and when you receive a gift，it’s only right to express how grateful you are for it．This is why Sinek always closes out his presentations with these two simple yet powerful words: thank you．

“They gave you their time，and they’re giving you their applause．” Says Sinek．“That’s a gift，and you have to be grateful．”

Passage outline

Supporting details

1.to Simon Sinek

He is by 2.shy and dislikes making speeches in public.

Through his 3.effort, he enjoys great success in giving speeches

Tips on delivering speeches

Avoid talking 4.for it indicates you’re nervous.

Keep calm and wait a few seconds before talking, which will create an 5.that you are confident.

Try to be a giver rather than a taker because in 6.with a taker, a giver can get more popular and accepted.

Teach audience something new that they can 7.from.

Speak a bit slowly just to help you stay calm

Never speed up while speaking in case you 8.the audience.

Switch nervousness to excitement by 9.the example of Olympic athletes.

Express your 10.to the audience for their time and applause to conclude your speech.

查看答案和解析>>

科目：高中英語(yǔ) 來(lái)源：2016屆湖北省高三上學(xué)期12月月考英語(yǔ)試（解析版） 題型：閱讀理解

Across Britain, burnt toast will be served to mothers in bed this morning as older sons and daughters rush to deliver their supermarket bunches of flowers. But, according to a new study, we should be placing a higher value on motherhood all year.

Mothers have long known that their home workload was just as heavy as paid work. Now, the new study has shown that if they were paid for their parental labours, they would earn as much as £172,000 a year.

The study looked at the range of jobs mothers do, as well as the hours they are working, to determine the figure. This would make their yearly income £30,000 more than the Prime Minister earns.

By analyzing the numbers, it found the average mother works 119 hours a week, 40 of which would usually be paid at a standard rate 79 hours as overtime. After questioning 1,000 mothers with children under 18, it found that, on most days, mums started their routine work at 7 am and finished at around 11 pm.

To calculate just how much mothers would earn from that labour, it suggested some of the roles that mums could take on, including housekeeper, part-time lawyer, personal trainer and entertainer. Being a part-time lawyer, at £48,98 an hour, would prove to be the most profitable of the “mum jobs”, with psychologist(心理學(xué)家) a close second.

It also asked mothers about the challenges they face, with 80 per cent making emotional(情感的) demand as the hardest thing about motherhood.

Over a third of mums felt they needed more training and around half said they missed going out with friends.

The study shows mothers matter all year long and not just on Mother’s Day. The emotional, physical and mental energy mothers devote to their children can be never-ending, but children are also sources of great joy and happiness. Investing(投入) in time for parenting and raising relationships is money well spent.

1.How much would a mother earn a year if working as the Prime Minister?

A. £30,000. B. £142,000.

C. £172,000. C. £202,000.

2.The biggest challenge for most mothers is from .

A. emotional demand B. low pay for work

C. heavy workload D. lack of training

3.What is stressed in the last paragraph?

A. mothers’ importance shows in family all year long.

B. The sacrifices mothers make are huge but worthwhile.

C. Mothers’ devotion to children can hardly be calculated.

D. Investing time in parenting would bring a financial return.

4.What can we conclude from the study?

A. Mothers’ working hours should be largely reduced.

B. Mothers should balance their time for work and rest.

C. Mothers’ labour is of a higher value than it is realized.

D. Mothers should be freed from housework for social life.

查看答案和解析>>

同步練習(xí)冊(cè)答案