Name: Julia Rosetti
Email: n1950215@droid.fit.qut.edu.au
Location: Brisbane, Australia
Age: 18
Sex: Female
Drugs: No
Alcohol: No
Sports/ Activities: I used to do a lot of ballet and stage work, my ambition was to be a professional dancer before I got sick. Nowadays I love to read, and other stuff like that, as well as spending a lot of time with my family and friends.
Grades: I finished high school last year, and I haven’t started college because I’ve been sick. But I got subject prizes in three subjects and high as in the rest.
Favorite Subject: I loved Music, English, History and Biology. Hard to pick a favorite – they’re all so different.
Volunteer Work: It all depends on what you call “volunteer”. Nothing really official, but I spend a lot of my time working and playing with really sick kids, and they come to me for advice a lot.
What My Future Goals Are: I’d either like to go on to do stage work, or work with kids with serious illnesses. I haven’t decided which, yet.
What I do in My Spare Time: Talk to my friends and my family. Hang around with my hospital friends. Watch TV. Go to the movies when I can. I love going on picnics and other outdoorsy stuff.
How I’d Change the World: No question. Cure cancer. Eradicate it forever.
Largest Problem: Sometimes, I think it’s having too many choices, and having too many expectations and others having too many expectations of you. And all the implications (牽連) of this.
Why Would I Make a Good Counselor (顧問(wèn)): I really want to help other people. I’ve made that my life’s ambition, to help as many people as I can.
Qualifications: I spend a lot of time doing this sort of stuff “unofficially” – I am the Discussion Manager on a discussion list for seriously ill young people. People also write to me because of my homepage, often wanting advice, which I try to give them.
【小題1】What can we infer about Julia Rosetti?

A．She is ill now with a cancer.
B．She has had an operation.
C．She is curing people of cancer.
D．She is working in a hospital.
【小題2】The underlined word “eradicate” most probably means _____.
A．get out ofB．put an end ofC．break upD．set aside
【小題3】The underlined word “you” stands for _____.
A．Julia Rosetti herself
B．a(chǎn)ll her friends in her life
C．the person she refers to
D．everyone including herself
【小題4】Which of the following statements is true about Julia Rosetti?
A．She had wanted to become a doctor.
B．She had done very well at college.
C．She often visits hospitals in her spare time.
D．She has her own homepage on the Internet.


【小題1】B
【小題2】C
【小題3】D
【小題4】A

解析

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Names have gained increasing importance in the competitive world of higher education. As colleges struggle for market share, they are looking for names that project the image they want or reflect the changes they hope to make. Trenton State College, for example, became the College of New Jersey nine years ago when it began raising admission standards and appealing to students from throughout the state.

“All I hear in higher education is, ‘Brand, brand, brand,’” said Tim Westerbeck, who specializes in branding and is managing director of Lippmann Hearne, a marketing firm based in Chicago that works with universities and other nonprofit organizations. “There has been a sea change over the last 10 years. Marketing used to be almost a dirty word in higher education.”

    Not all efforts at name changes are successful, of course. In 1997, the New School for Social Research became New School University to reflect its growth into a collection of eight colleges, offering a list of majors that includes psychology, music, urban studies and management. But New Yorkers continued to call it the New School.

Now, after spending an undisclosed sum on an online survey and a marketing consultant’s creation of “naming structures”, “brand architecture” and “identity systems”, the university has come up with a new name: the New School. Beginning Monday, it will adopt new logos, banners, business cards and even new names for the individual colleges, all to include the words “the New School”.

    Changes in names generally show significant changes in how a college wants to be accepted. In changing its name from Cal State, Hayward, to Cal State, East Bay, the university hoped to project its expanding role in two mostly suburban counties east of San Francisco.

    Beaver College turned itself into Arcadia University in 2001 for several reasons: to break the connection with its past as a women’s college, to promote its growth into a full-fledged university and, officials acknowledged, to put an end to jokes about the college’s old name on late-night television and “morning zoo” radio shows.

Many college officials said changing a name and image could produce vital results. At Arcadia, in addition to the rise in applications, the average student’s test score has increased by 60 points, Juli Roebeck, an Arcadia spokeswoman, said.

 

51. Which of the following is NOT the reason for colleges to change their names?

A. They prefer higher education competition.        B. They try to gain advantage in market share.

C. They want to project their image.                    D. They hope to make some changes.

52. It is implied that one of the most significant changes in higher education in the past decade is _________.

A. the brand                                                      B. the college name

C. the concept of marketing                                D. list of majors

53. The phrase “come up with” (Line 3, Para. 4) probably means ___________.

A. catch up with             B. deal with           C. put forward                     D. come to the realization

54. The case of name changing from Cal State, Hayward, to Cal State，East Bay indicates that the university ___________.

A. is observed by the society                                      B. hopes to expand its influence

C. prefers to inform its teaching programs                   D. expects to enlarge its campus

55. According to the officials, the name change of Beaver College ___________.

A. turned out very successful                                     B. failed to attain its goal

C. got rid of some jokes                                             D. transformed its status

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