第三部分：閱讀理解（共20小題；每小題2分，滿分40分）

閱讀下面短文，從每題所給的四個選項（A、B、C、D）中，選出最佳選項，并在答題卡上將該項涂黑                                   A

You're in a department store and you see a couple of attractive young women looking at a sweater. You listen to their conversation:

 “I can't believe it--a Lorenzo Bertolla! They are almost impossible to find. Isn't it beautiful? And it's a lot cheaper than the one Sara bought in Rome. ”

They leave and you go over to see this incredible sweater. It's nice and the price is right. You've never heard of Lorenzo Bertolla, but those girls looked really stylish. They must know. So, you buy it. You never realize that those young women are employees of an advertising agency. They are actually paid to go from store to store, talking loudly about Lorenzo Bertolla clothes.

Every day we notice what people are wearing, driving and eating. If the person looks cool, the product seems cool, too. This is the secret of undercover marketing. Companies from Ford to Nike are starting to use it.

   Undercover marketing is important because it reaches people that don't pay attention to traditional advertising. This is particularly true of the MTV generation----consumers between the age of 18 and 34. It is a golden group. They have a lot of money to spend, but they don't trust ads.

    So advertising agencies hire young actors to “perform” in bars and other places where young adults go. Some people might call this practice deceptive(騙人的), but marketing executive Jonathan Ressler calls it creative. “Look at traditional advertising. Its effectiveness is decreasing. ”

However, one might ask what exactly is “real” about of young women pretending to be enthusiastic about a sweater? Advertising executives would say it's no less real than an ad. The difference is that you know an ad is trying to persuade you to buy something. You don' t know when a conversation you overhear is just a performance.

1. The two attractive young women were talking so that they could ________.

A. get the sweater at a lower price    B. be heard by people around

C. be admired by other shoppers    D. decide on buying the sweater

2. Lorenzo Bertolla is __________.

A. a very popular male singer         B. an advertising agency

C. a clothing company in Rome      D. the brand name of a sweater

3. Which of the following can be inferred from the passage? 

A. The two girls are in fact employed by the Lorenzo Bertolla Company.

B. The MTV generation tend to be more easily influenced by ads.

C. Traditional advertising is becoming less effective because it's too direct.

D. Undercover marketing will surely be banned soon by the government.

4. Which of the following would be the best title for the text?

 A. Two Attractive Shoppers            B. Lorenzo Bertolla Sweaters

 C. Ways of Advertising                   D. Undercover Marketing

 

【答案】

 

 

 B

 D

 C

 D

【解析】

 

練習冊系列答案
相關習題

科目：高中英語 來源：四川省綿陽中學2011屆高三上學期入學考試試卷（英語） 題型：閱讀理解


第三部分：閱讀理解(共15小題；每小題2分，滿分30分)
閱讀下列短文，從每題所給的四個選項(A、B、C和D)中，選出最佳選項。
A handsome middle­aged man walked quietly into the cafe and sat down. Before he ordered，he couldn’t help but notice a group of younger men at the table next to him. It was obvious they were making fun of something about him and it wasn’t until he remembered he was wearing a small pink ribbon(絲帶) on the lapel of his suit that he became aware of what the joke was all about.
The man pretended not to notice it，but the whisper and laughter began to get to him. He looked one of the rude young men straight into the eye，placed his hand beneath the ribbon and asked，“This？”
With that the young men all began to laugh out loud. The man he spoke to said，“Hey，sorry，man, but we were just commenting on how pretty your little pink ribbon looks against your blue jacket！”
The middle­aged man calmly invited the joker to come over to his table, and politely seated him. As uncomfortable as he was, the young guy had to, not really sure why. In a soft voice，the middle­aged man said, “I wear this ribbon to bring awareness about breast cancer. I wear it in my mother’s honor.”
“Oh, sorry. She died of breast cancer？”
“No, she didn’t. She’s alive and well. But her breasts nourished me as a baby，and were a soft resting place for my head when I was scared or lonely as a little boy. I’m very grateful for my mother’s breasts, and her health.”
“Umm,” the young replied “yeah.”
“And I wear this ribbon to honor my wife” the man continued.
“And she’s okay, too？”the young guy asked.
“Oh, yes. She’s fine. Her breasts have been a great source of loving pleasure for both of us，and with them she nurtured and nourished our daughter 23 years ago. I’m grateful for my wife’s breasts，and her health.”
“Uh, huh. And I guess you wear it to honor your daughter, also？”
“No. It’s too late to honor my daughter by wearing it now...”
Shaken and ashamed，the young guy said, “Oh, I’m so sorry，mister.”
“So, in my daughter’s memory, too, I proudly wear this little ribbon, which allows me the opportunity to enlighten others. And here...”With this，he reached in his pocket and handed the young man a little pink ribbon. The young guy looked at it, slowly raised his head and asked, “...？”
51．The young men joked about the middle­aged man’s________.
A．looks       B．ribbon      C．a(chǎn)ttitude     D．clothes
52．What may have happened to the man’s daughter?
A．She died of breast cancer.                B．She was ill with cancer.
C．She had gone abroad.                    D．She got married.
53．What will the young man probably ask at the end of the story?
A．May I give it to my mother?           B．Can you help me put it on?
C．Will you please forgive me?            D．Shall we have some drink together?
54．What is the best title for the passage?
A．An Unusual Meeting               B. An Impressive Lesson
C．Be Grateful to Your Beloved     D. A little Pink Ribbon

查看答案和解析>>

科目：高中英語 來源：廣西柳州鐵一中學2009-2010學年度高二下學期期中考（英語） 題型：閱讀理解


第三部分：閱讀理解（共20小題，每小題2分，滿分40分）
閱讀下面的短文，從A,B,C,D四個選項中，選出最佳選項
My elder brother Steve, in the absence of my father who died when I was six, gave me important lessons in values that helped me grow into an adult. For instance, Steve taught me to face the results of my behavior. Once when I returned in tears from a Saturday baseball game, it was Steve who took the time to ask me what happened. When I explained that my baseball had soared through Mrs. Holt’s basement window, breaking the glass with a crash, Steve encouraged me to confess(坦白) to her. After all, I should have been playing in the park down Fifth Street and not in the path between buildings. Although my knees knocked as I explained to Mrs. Holt, I offered to pay for the window from my pocket money if she would return my ball. I also learned from Steve that personal property is a sacred thing. After I found a shiny silver pen in my fifth-grade classroom, I wanted to keep it, but Steve explained that it might be important to someone else. He reminded me of how much I’d hate to lose to someone else the small dog my father carved from a piece of wood. I returned the pen to my teacher, Mrs. Davids, and still remembered the smell of her perfume as she patted me on my shoulder.
Yet of all the instructions Steve gave me, his respect for life is the most vivid in my mind. When I was twelve I killed an old brown bird in the yard with a BB gun. Excited with my accuracy, I screamed to Steve to come from thehouse to take a look. I shall never forget the way he stood for a long moment and stared at the bird on the ground. Then in a dead, quiet voice, he asked, “Did it hurt you first, Mark?” I didn’t know what to answer. He continued with his eyes firm, “The only time you should even think of hurting a living thing is if it hurts you first. And then you think a long, long time. “ I really felt terrible then, but that moment stands out as the most important lesson my brother taught me.
56. What is the main idea of the passage?
A. The relationship between Mark and Steve
B. The important lesson Mark learned in school
C. Steve’s important role in Mark’s growing process.
D. Mark and Steve’s respect for living things.
57. It can be inferred from the passage that when Mark confessed to Mrs. Holt, ____.
A. he felt surprised                B. he was light-hearted
C. he felt frightened               D. he behaved bravely
58. In the story about the pen, which of the following lessons did Steve teach his brother?      
A. Respect for personal property.
B. Respect for life.
C. Sympathy for people with problems.
D. The value of honesty.
59. Which of the follow is true according to the passage?
A. Mark was still a boy when he wrote this passage.
B. Even if a living thing hurts you, you should not kill it without hesitation
C. When a living thing hurts you, you should kill it.
D. Mark lost the small dog his father raised.

查看答案和解析>>

科目：高中英語 來源：安徽省合肥潤安公學2009-2010學年度高一第二學期期中考試 題型：閱讀理解

第三部分：閱讀理解（共15小題，每小題2分；共30分）

閱讀下面短文，掌握其大意，然后從各題的A、B、C、D四個選項中，選出最佳選項，并在答題卡上將該項涂黑。

A

A man walks into a doctor’s office. He has a cucumber (黃瓜) up his nose, a carrot in his left ear and a banana in his right ear. “What's the matter with me?” he asks the doctor. The doctor replies, “You’re not eating properly.”

This is a popular joke among British school children. It shows Britain's famous dry and satirical (諷刺的) way of seeing the funny side of life. People say this unique sense of humor is one of Britain's national characteristics.

The British sense of humor is different from other countries because it is often more negative. When it comes to making the British laugh, there is nothing that works better than a socially inappropriate (不恰當?shù)? joke. It reflects the culture where mocking (嘲弄) is part of everyday life.

While most Britons don’t take these jokes too seriously, foreigners often don’t understand them. A recent survey found that most foreigners who visited Britain think the British are “unfriendly and have almost no sense of humor”.

Are the British just not as funny as they think they are? Leo McKinstry, a British journalist, thinks the British are funny. “Accusing the British of having no sense of humor is like telling Rolls-Royce (勞斯萊斯) that its cars are cheap and not good in quality,” he says.

56. What does the doctor actually mean by the remark “You’re not eating properly”?

A. What you have had is the cause of these problems.   B. You are not having the right food.

C. You don’t eat the way people usually do.           D. You eat with the wrong cutlery. ( 餐具 )

57. The word “dry” in Paragraph 2 means ________.

A. without water or liquid inside                 B. special and popular among school children

C. dull and meaningless                        D. funny and clever while seeming to be serious

58. Why do most visitors, who once visited Britain, think that the British are unfriendly?

A. Because the British always take things seriously.

B. Because the British have no sense of humor.

C. Because the British are cold and difficult to get along with.

D. Because the British have a different sense of humor.

59. Which of the following is NOT the characteristics of British humor?

A. dry and satirical                             B. negative and mocking

C. encouraging and gentle                        D. clever and witty

 

查看答案和解析>>

科目：高中英語 來源：安徽省2010屆高考考前調(diào)研卷（7-5）（英語） 題型：閱讀理解

第三部分：閱讀理解 (共20小題；每小題2分, 滿分40分)

閱讀下列短文，從每題所給的四個選項(A、B、C和D)中，選出最佳選項。

When you look at a map of the Caribbean, you will see a bunch of little islands surrounded by. Blue waters, which include places that aren't always household names like Montserrat and Anguilla.

While some of the names may not be familiar, the fact is that the Caribbean is a popular vacation region. Those little clots on the map often turn out to be island paradises. There are more than 7,000 islands, islets, and reefs in the area, many of which are lightly populated and stunningly beautiful.

The biggest challenge you might face in planning your trip is choosing where in the Caribbean to go. All of the nations feature excellent weather. Most feature beautiful beaches. You can enjoy the waters in most of the Caribbean nations and as is often the case with island nations, you will be welcomed warmly by the locals. Here are some resources to help you.

Unless you can walk on water or you cruise the Caribbean, the best way to visit is to fly. Some destinations have more frequent and cheaper flights than others. You should do some comparison shopping on flights to the Caribbean. And if you are planning on flying there during the Christmas holiday weeks it's important to book as early as possible because prices will just keep going up as they get closer.

The Caribbean offers a wide variety of accommodation options. Check out the Caribbean hotels that are available to get a better idea of the various options. If you are on a tight budget then, the Caribbean could be challenging, as there are only a few cheap hotels and hostels that might help you save some money.

Many people see the Caribbean from a cruise ship. There is no shortage of cruises that will take you through the region. Cruise and Vacation Travel Packages is the place to go to find the cruise or vacation package that is right for you.

56. The Caribbean is popular with tourists because ________.

A. the area has a small population             B. the area has a long history.

C. there are many beautiful islands there             D. tire area is very developed

57. The underlined word "they" in the fourth paragraph refers to _________.

A. prices of air tickets                           B. tourists to the Caribbean

C. flights to the Caribbean                  D. the Christmas holiday weeks

58. Which of the following statements is NOT true according to the passage?

A. The weather in all of the Caribbean nations is fine.

B. Most of the Caribbean hotels are cheap.

C. The local people of the Caribbean are very friendly.

D. It is hard to choose a destination in the Caribbean.

 

查看答案和解析>>

科目：高中英語 來源：0910年浙江省高二第一學期期中考試 題型：閱讀理解

 

第三部分：閱讀理解（共25小題，每題2分，滿分共50分）

第一節(jié)：閱讀下列短文，從每題所給的四個選項（A、B、C和D）中，選出最佳選項.

During the summer holidays there will be a revised(修改過的)schedule(時刻表 )of services for the students. Changes for dining-room and library service hours and for bus schedules will be posted on the wall outside of the dining hall. Weekly film and concert schedules which are being arranged will be posted each Wednesday outside of the student club.

　　In the summer holidays, buses going to the town center will leave the main hall every hour on the half hour during the day. The dining room will serve three meals a day from 7:00a.m. to 7:00p.m.during the week and two meals from noon to 7:00p.m. on weekends. The library will continue its usual hours during the week but have shorter hours on Saturday and Sundays. The weekend hours are from noon to 5:00p.m.

　　All students who want to use the library borrowing services must have a new summer card. This announcement will also appear in the next week’s student newspaper.

61. At which of the following times will the bus leave the main hall?

　　A.8:00, 9:00, 10:00, 11:00　　       B.8:30, 9:30, 10:30, 11:30

　　C.8:30, 9:00, 9:30, 10:00　    　    D.8:00, 9:30, 11:00, 12:30

62. Times for films and concerts are not listed in this announcement because_____.

　　A. they are not to be announced 　　　B. they are hard to arrange

　　C. the full list is not ready 　　　　  D. the full list is too long

63. In the summer holidays, the library will have_____.

　　A. no special hours　　　　　　　　 B. special hours on weekdays

　　C. special hours on weekends 　　　  D. special hours both on weekdays and weekends

64. We may infer that during the summer holidays_____.

　　A. the student newspaper will sell more copies

　　B. there will be a concert or a film once a week

　　C. many students will stay in the university

    D. no breakfast will be served on weekends

 

查看答案和解析>>

同步練習冊答案