“Image is everything.” An entire industry has been built upon the precondition that image is everything, but when it comes down to it, an appealing image is not enough. If there is no substance(物質(zhì)) behind the image, the product, service or person will fail at length.

First of all, one should consider how important image is in the selling of products and services. Advertising agencies have raised the art of creating an image to a state of near perfection. Public concept of that product or service is certainly managed by the images created by the advertising agencies. But if the product or service does not live up to the image that was created, the customer will be very dissatisfied and possibly ask for their money back. For example, the Arthur Andersen accounting firm had spent decades building up an image of trustworthiness. But the recent scandal (丑聞) showed that behind that image, it had dishonest business practices. Despite the previous positive image, the firm is being accused of criminal actions and it will probably not survive as a business unit. Although the image had been nearly perfect, the reality behind the image has led to the downfall of the world famous accounting firm.
Similarly, personal consultants can build up a public image for politicians and movie stars. Putting out positive news releases, making sure that only the best photographs are published, and ensuring that the person is seen in all the right places can build up a very positive image in the view of the general commons. But once again, history is filled with examples of both politicians and movie stars that fell from grace(體面) like the story of the Hollywood actor giving in to the pressures of fame and fortune. With people, just as with products and services, image is certainly important, but without positive substance behind the image, failure is close.
To summarize, it is clear that an appealing image is extremely important to success, whether that image is related to selling a product or service or to the “selling” of a person. But image is only half of the equation. What lies behind that image is every bit as important as the image itself —— the person or product must deliver on that image or there is little chance for long-term success.
72.The downfall of the Arthour Andersen accounting firm is due to ________.
A. its dishonesty in business                      B. its previous images
C. its bad management                               D. its poor service
73.Why did some famous people fall from grace?
A. Their images were not well built up
B. They failed to live up to their images.
C. They felt much pressure from the public
D. They paid little attention to fame and fortune.
74.The structure of the passage is ________.
A: Argument                       B: Point                       C: Conclusion
75.The author tries to argue that _________.
A. image creates everything                     
B. image is the key to success
C. truth is unlikely ever to be equalled
D. truth and image are equally important
練習(xí)冊(cè)系列答案
相關(guān)習(xí)題

科目：高中英語(yǔ) 來(lái)源：不詳 題型：完形填空

A lot of us lose life’s tough battles by starting a frontal(正面的) attack — when a touch of humor might well enable us to win. Consider the case of a young friend of mine, who
36  a traffic jam on his way to work shortly   37  receiving an ultimatum(最后通牒) about being late for work. Although there was a good reason for Sam’s being late — serious illness at home — he decided that this by-now-familiar excuse wouldn’t   38  any longer. His supervisor(主管) was probably already pacing up and down preparing a dismissal
39  .
Yes, the boss was. When Sam entered the office at 9:35, it was as   40  as a locker room(更衣室)— everyone was hard at work. Sam’s supervisor   41  him. Suddenly, Sam forced a grin (露齒笑) and   42  out his hand. “How do you do!” he said. “I’m Sam Maynard. I’m    43  a job, which, I understand, became available just 35 minutes ago. Does the early bird get the worm?”
The room burst into   44  . The supervisor clamped off(忍住) a smile and walked back to his office. Sam Maynard had   45  his job — with the only tool that could win, a laugh.
Humor is a most effective, yet   46   ignored, means of handling the difficult situations in our lives. It can be used for patching up differences, apologizing, saying “no”, criticizing, getting the other fellow to do what you want   47  his losing face. For some jobs, it’s the only tool that can succeed. It is a way to discuss subjects so sensitive that serious dialogue may start a quarrel.
36. A. hit                         B. struck                           C. beat                              D. made
37. A. since                         B. when                            C. before                             D. after
38. A. benefit                     B. matter                                      C. work                                D. affect 
39. A. debate                     B. speech                                     C. excuse                             D. argument
40. A. noisy                         B. quiet                                C. clean                                D. messy
41. A. shouted at              B. put up with                    C. looked forward to        D. came up to
42. A. stretched                B. gave                                 C. handed                            D. expanded
43. A. searching for          B. preparing for                 C. applying for          D. answering for
44. A. laughing                   B. laugh                               C. laughters                        D. laughter
45. A. lost                            B. saved                               C. got                                   D. found
46. A. frequently               B. occasionally                   C. never                               D. regularly
47. A. despite                     B. with                                 C. without                           D. by

查看答案和解析>>

科目：高中英語(yǔ) 來(lái)源：不詳 題型：閱讀理解

.
People often talk as if shyness is a disease or mental condition that can be cured. I prefer to think of it as an emotional disability. It’s something we are born with and something we carry with us in our entire lives. There are many people, however, who seem to be determined to find some way of doing away with their shyness. In my opinion, it’s a waste of time. I don’t mean that we should do nothing about it; quite the contrary, I think we need to separate the basic fact of our shyness from our ability to take part in a social environment.
Look at one of the most famous shy people, Johnny Carson. This man is painfully shy, yet for decades he made a living talking and associating(交往) with different people every night, in front of a national audience. Carson has never done away with his shyness, but he has successfully found a way to deal with it to the extent that he could be, not just a talk show host, but a legend(傳奇) among talk show hosts. Look also at Sally Fields, who has recently admitted her problem with shyness. This is a woman who has appeared in many films, TV shows and interviews, yet in her early years she was so shy that she turned down a lunch invitation from Jane Fonda because she was terribly afraid of meeting her.
I guess that our shyness is there because each of us is born with some insecurity and this insecurity prevents us from reaching out to others the way people with a more open personality do. As we grow up, we allow our social skills to grow and develop. But we are still stuck in kindergarten or elementary school or wherever it was when our shyness took root in our soul.
67. In the author’s view, shyness can be explained as ________.
A. a disease that can be easily cured       B. a not very normal mental condition
C. an emotional disability               D. something we pick up after birth
68. The author believes it’s a waste of time to _________.
A. develop a healthy personality         B. talk with people as much as possible
C. study where shyness comes from      D. look for ways to do away with one’s shyness
69. Which of the following is TRUE of Johnny Carson?
A. He dared to speak in front of a national audience.
B. He did away with his shyness carefully.
C. He was described as a hero in some legend books.
D. He failed to become a good talk show host.
70. The underlined word “insecurity” in the third paragraph probably means “________”.
A. feeling safe     B. feeling supported    C. feeling afraid     D. feeling comfortable

查看答案和解析>>

科目：高中英語(yǔ) 來(lái)源：不詳 題型：閱讀理解


When it comes to parenting, it can be hard to know which issues are important and which ones are not. According to parenting expert Anne Murphy, a family dinner matters. “Having a family dinner doesn’t only mean hours of sharing various kinds of food,” she said. “It means getting together as long as you can —even if it’s just 15 minutes for pizza. Or make it breakfast or lunch—whatever you can do.
Never waste your valuable time on TV. Keep the conversation joyful—Murphy thinks it makes a difference. Studies have shown that teenagers whose families eat together are less likely to abuse drugs. They also have better grades and—perhaps most importantly—better relationships with their parents. It brings more benefit to children than many after-school activities, she added.
Homework has become a hot issue recently. According to a study, the amount of time kids spend on homework has increased by 51 percent since 1981.
“The point of homework is to make students continue to learn after school hour,” Murphy said. “However, giving too much homework runs the risk of turning kids off school and even worse—turning them off learning in all forms. They will turn to other things, such as computer games, some of which are aggressive, or drinking for fun. Therefore, some experts came up with an idea, that is, kindergarteners and first-graders get 10 minutes of homework. Second-graders get 20 minutes, and so on.”
Murphy offered tips to parents who think their children are getting too much homework. “Talk to other parents to see if they also think so, and then talk to the teacher,” she said. “Have a discussion about it, and let the teacher know that you want to work together on a solution.”
60. According to Anne Murphy, ___________.
A. parents should tell children what matters during dinner time
B. parents should save time and not cook for children
C. it’s important for the family to have a good talk during dinner time
D. it’s important for the family to discuss sharing together
61. Which of the following is the benefit of families eating together?
a. Children are more likely to avoid drugs.
b. Children may have better grades.
c. Children may have a close relationship with their parents.
d. It can save children’s time and prevent them from watching TV.
e. It encourages children to have more after-school activities.
A. a, b, c               B. c, d, e                      C. a, c, e                      D. b, c, e
62. What do we know about homework from the passage?
A. The time spent on homework shouldn’t be over 10 minutes.
B. Too much homework may make students lose interest in study.
C. Homework does not help children continue learning after school.
D. Parents should decide the amount of homework for their children.
63. From the passage, we can learn that___________.
A. children’s time spent on after-school activities is being reduced
B. computer games are making children increasingly aggressive
C. it is unnecessary for young children to do homework
D. some experts think it necessary to reduce children’s homework
64. What does the passage mainly talk about?
A. What matters most in parenting.
B. How to develop a close relationship with children.
C. Family education is important for children.
D. Parents say no to too much homework.

查看答案和解析>>

科目：高中英語(yǔ) 來(lái)源：不詳 題型：閱讀理解


People who eat at home most of the time have better nutrition than those who go out to eat , a recent study shows. Cornell University professors Lana Hall and Karen Bunch interviewed 3900 people in the survey. “People who eat less than 30 percent of their food away from home eat the most nutritiously,” they said.
“In general, Americans don’t have nutrient, except for iron and calcium,” they reported. They have the opposite problem——over—consumption(過(guò)度消耗), especially of fat.
The food at many fast food restaurants is often low in vitamins. “People who eat more than 30 percent of total calories away from home eat foods that are generally low in nutrients per calorie,” the professors said. More calories and enough nutrient intake（吸收） are required to achieve.
One of the major health risks is eating too much fat. The professor found than fat consumption became greater as income went up. It also went up in houses where the female worked. This is probably because these people eat more highly processed （加工的）foods.
57.According to the passage, which of the following suggestions would you most readily take?
A.Eat out as many times as possible
B.Eat at home as many times as possible
C.Eat foods with a lot if iron, calcium and fat
D.Eat more highly processed foods
58.What is the result if people often dine out according to the passage?
A. They tend to have better nutrition         B. They tend to have less nutrition
C.They can save a lot of time               D. They will spend much money on it
59. Nowadays, a major health risk that people face is_______.
A.Eating too much fast food         B. Frequent dining out
C.Eating at home very often         D. Eating too much fat
60．The passage is about__________.
A. Eating and Health      B. The Life Style in Modern Society
C. Fast food in the USA    D. Dining out Lowers Nutrient Intake

查看答案和解析>>

科目：高中英語(yǔ) 來(lái)源：不詳 題型：閱讀理解


True love and kindness is needed in this world. It comes from appreciating the object, and rejoicing in the object, wanting the object to be happy and well, but holding it lightly, not tightly. And this goes for possessions too. You are in an extremely materialistic society in which the possession of more and bigger and better is held up as the total criteria(標(biāo)準(zhǔn)) for being happy.
What we own is not the problem; it’s our attitude towards our possessions. If we have something and we enjoy it, that’s fine. If we lose it, then that’s OK. But if we lose it and we are very attached to it in our heart, then that’s not fine. It doesn’t matter what the object is, because it’s not the object which is the problem. The problem is our own inner grasping mind that keeps us bound to the wheel, and keeps us suffering. If our mind was open and could just let thing flow naturally, there would be no pain. Do you understand? We need our everyday life to work on this, to really begin to see the greed of attachment in the mind and gradually begin to lessen and lessen it.
There is a famous story of a coconut, which is said to be used in India to catch monkeys. People take a coconut and make a little hole just big enough for a monkey to put its paw through. And inside the coconut, which is nailed to a tree, they have put something sweet. So the monkey comes along, sees the coconut, smells something nice inside, and he puts his hand in. he catches hold of the sweet inside, so now he has a fist. But the hole is too small for the fist to get out. When the hunters come back, the monkey is caught. But of course, all the monkey has to do is let go. Nobody’s holding the monkey except the monkey’s grasping greedy mind. Nobody is holding us on the wheel; we are clinging to it ourselves. There are no chains.
54. Which of the following is the best title of the passage?
A. Clinging Causes the Pain                       B. Don’t Learn from the Monkey
C. Giving Up is Holding                               D. Possessions are Pains
55. According to the first paragraph, which of the following statements is true?
A. The world now is lacking in true love.
B. Owning more means being happier in today’s society.
C. Today’s society is very realistic.                    
D. The society needs better criteria.
56. According to the passage, the monkey is caught because___________      .
A. the hunter is cleverer than the monkey   
B. the monkey wants to eat the sweet
C. the hole is too small for the monkey’s fist
D. the monkey doesn’t know giving up
57. Why did the author tell the story of the monkey?
A. Because he liked monkeys very much.
B. Because the story is very interesting.
C. Because he wants to explain the idea further.
D. Because he wants to make the passage attractive.

查看答案和解析>>

科目：高中英語(yǔ) 來(lái)源：不詳 題型：閱讀理解


C
How has smoking been controlled in recent years?
People were asked to stop smoking in a range of public places—such as doctors’ surgeries, cinemas, theatres and churches—over the second half of the 20th century but it was after the King’s Cross Underground fire on November 18, 1987, caused by a cigarette end which resulted in 31 deaths, that restrictions on smoking in public places gained rapid and widespread acceptance.
How did a ban on smoking in public places come into place?
In 1998 the Smoking Kills White Paper set out a national strategy to reduce smoking prevalence (流行) and passive smoking, including in public places. The measures were voluntary and poorly carried out. After a public conference in England in 2004, the Government decided to choose for lawmaking. Scotland went first, with a ban in 2006, followed by the other nations a year later. 
What is the current law?
Any person who smokes in enclosed public places, including pubs, offices, on public transport and work vehicles, is breaking the law. It does not extend to private houses. It is also an offence for people in charge of premises (營(yíng)業(yè)場(chǎng)所) to permit others to smoke in them.
How was it received?
It was welcomed by most organizations—except for some pub owners and restaurateurs. Many workplaces in the UK had already introduced smoke-free policies consistent with the legislation (法律，法規(guī)) before it was carried out, while others have gone beyond its basic requirements.
All railway facilities, including platforms, footbridges and other areas—whether or not fitting the definition of an enclosed public space—are covered, as are all football grounds and some cricket and athletics stadiums. School grounds are not required to be smoke-free under the legislation, but the majority now are.
How has it been forced?
Compliance (服從) in public premises has been high, with inspections suggesting that 99 per cent of places were sticking to the rules. The number of people charged for smoking in cars has been very low, which was due to the problems defining and identifying “work” vehicles. They said that a total ban on smoking in vehicles would end this confusion.
Has it improved health?
Studies in early adopters of the law, including in Scotland, suggest a reduction in hospital admissions for heart disease, which has been shown to be linked to passive smoking. There is also strong evidence of improved rates of smoking end and a drop in the number of cigarettes consumed by those who continue to smoke.
63. When did the first law come out to ban smoking in public places?
A. 1987.                   B. 1998.                    C. 2004.                   D. 2006.
64. Which of the following behaviors may NOT be against the law?
A. Jack often smokes in the office when he is alone.
B. A taxi driver is smoking with a lady in his car.
C. Tom smokes while thinking of his future at home.
D. Max smokes for relaxation during time-out in the stadium.
65. Who might feel unhappy about the law according to the article?
A. A restaurant owner.   B. A company manager. C. A car owner.             D. A policy maker.
66. What can you infer from the article?
A. Most heart diseases have been proved to be linked to passive smoking.
B. A new law will soon come out with a total ban on smoking in vehicles.
C. The 1987 fire has convinced more people that smoking is bad for health.
D. Most of the school grounds are not smoke-free, as it is not banned in the law.

查看答案和解析>>

科目：高中英語(yǔ) 來(lái)源：不詳 題型：閱讀理解


E
Water and its importance to human life are the center of the world’s attention. March 22 is World Water Day, which has the theme “Water and culture ”this year. Ther are more than one billion people in the world who live without safe drinking water. The United Nations hopes to cut this number in half by 2015.
Solving such a big problem seems like an unreal challenge. But everyone, even teenagers, can do something to help. A teenage girl in the U.S. has set an example to others of her age around the world. Rene Haggerty, 13, was awarded the 2004 Gloria Barron Prize for her work of collecting deserted batteries which pollute water.
In 2003, Haggerty went on a field trip to the Great Lakes Science Centre in Ohio. There, she saw an exhibit about how chemicals in old batteries harm the water of Lake Erie. Haggerty learnt that recycling the batteries was an easy solution. “I think everybody can do it, because everyone uses batteries, and it can make a big difference.”With these words, she began to increase awareness in her area.
She talked to her county government and school board. She got permission to start a recycling programme in schools as well as the public libraries, hospitals, and churches. With the help from her family, friends and local waste-management officials, she gathered containers, arranged transportation, and made an educational video.
Over the past two years, she collected four tons of batteries and drew the attention of officials, who were in charge of a battery recycling programme but had made little progress. When asked if she feels like a hero, Haggerty is quite modest. “Not really. Well, maybe for the fish I saved!”
Every year the Gloria Barron Prize honors young Americans aged 8 to 18 who have shown leadership and courage in serving the public and the planet. Each year ten winners receive ＄2,000 each, to help with their education costs or their public service work.
68.According to the passage, how many people probably can’t drink safe drinking water in 2015?
A.About I billion.                                            B.About 2 billion.
C.About 500 million.                                        D.About 5 million.
69.In order to collect used batteries, Rene Haggerty did the following things EXCEPT_______.
A.gather some containers                                  B.arrange the transportation
C.make an educational video                             D.go on a field trip
70.The best title for this passage should be_______ .
A.A girl awarded the 2004 Gloria Barron Prize
B.A girl acts to clean the world’s water
C.We should protect our environment
D.A girl collecting batteries

查看答案和解析>>

科目：高中英語(yǔ) 來(lái)源：不詳 題型：閱讀理解

In a great many cities, hundreds of people ride bicycles to work every day. In New York, some bike riders have even formed a group called Bike for a Better City. They declare that if more people rode bicycles to work, there would be fewer automobiles in the downtown part of the city and so less dirty air from car engines.
For several years this group has been trying to get the city government to help bicycle riders. For example, they want the city to draw special lanes（車道）for bicycles only on some of the main streets, because when bicycle riders must use the same lanes as cars, there are accidents. Bike for a Better City feels that if there were special lanes, more people would use bikes.
But no bicycle lanes have been drawn. Not everyone thinks it is a good idea—they say it will slow traffic. Some storeowners on the main streets don’t like the idea—they say that if there is less traffic, they will have less business.
The city government has not yet decided what to do. It wants to keep everyone happy. On weekends, Central Park—the largest place of open ground in New York—is closed to cars, and the roads may be used by bicycles only.
But Bike for a Better City says that this is not enough and keeps fighting to get bicycle lanes downtown.
65. In New York, a group of bike riders______.
A. are keeping practising for health
B. have no cars of their own
C. are complaining（埋怨）there are not enough buses
D. are trying to settle the problem of air pollution
66. The bike riders suggest that______.
A. bicycles should be used instead of cars
B. bicycle lanes should be drawn
C. fewer buses or cars should be used
D. the number of special lanes should be increased
67. The advantage of the special lanes is that______.
A. they will make cars and buses run slowly
B. they will make it easier for bike riders to go to parks
C. they will make the city more beautiful
D. the lanes will prevent accidents
68. The government has not decided whether special lanes should be drawn______.
A. so that everyone is disappointed
B. because there are different opinions
C. because most people travel by train
D. because Bike for a Better City is not strong enough

查看答案和解析>>

同步練習(xí)冊(cè)答案