科目:高中英語 來源:2012-2013學年湖北省武漢二中高二下學期期中考試英語試卷(帶解析) 題型:閱讀理解
Why are we addicted to upgrades? According to Donald Norman, American author of the book The Design of Everyday Things, “planned obsolescence”(計劃性報廢) is the trick behind the upgrading culture of today’s consumer electronics industry.
The New York Times cited Norman last month, saying that electronics manufactures strategically release new upgrades periodically, both for hardware and software, so that customers on every level feel the need to buy the newest version.
“This is an old-time trick– they’re not inventing anything new,” he said.
Thomas Wensma, a Dutch designer, despises the “planned obsolescence” of companies, as recently reported by UK-based The Guardian.
Wensma said this is a wasteful system through which companies – many of them producing personal electronics – release shoddy products simply because “they know that, in six months or a year, they’ll put out a new one”.
But the new psychology of consumers is part of this system, as Wensma said to the newspaper: “We now want something new, something pretty, the next shiny thing.”
____________________
“It’s to the damage of the consumer and the environment,” as the New York Times quoted Norman. “But perhaps to the betterment of the stockholder.”
In its most recent fiscal(財務的) year, Apple’s profit margin was more than 21 percent, reported the Los Angeles Times. At Hewlett-Packard, the world’s biggest PC manufacturer, it was only 7 percent.
“Steven Jobs pushed the principle of ‘planned obsolescence’ to new heights,” the newspaper commented on the company’s profits and marketing strategy. “Apple’s annual upgrades of its products generate sales of millions of units as owners of one year’s MacBook or iPhone line up to buy the newest version, even when the changes are incremental.”
Peer pressure
As to Li Jijia, the need for upgrading his smart phone comes mainly from friends and classmates. When the majority of friends are switching to the latest devices, he worries about feeling left out.
“Some apps and games require better hardware to run,” said Li. “If you don’t join in, you lose part of the connection to your friends.”
【小題1】Donald Norman believes that electronics makers strategically release new upgrades periodically because __________.
A.customers need the latest version | B.technology is developing so fast |
C.they want to invent something new | D.they can make a lot of money |
A.positive | B.negative | C.indifferent | D.neutral |
A.Huge profits | B.Apple’s principle |
C.Environmental damage | D.Marketing strategy |
A.the new psychology of consumers is also to blame for the wasteful system |
B.young people are always fond of something new, pretty and shiny |
C.if you don’t upgrade your smart phone, you will lose contact with your friends |
D.needs of consumers help to promote the development of electronics industry |
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科目:高中英語 來源:2012-2013學年福建省安溪一中高二上學期期中考試英語試卷(帶解析) 題型:寫作題
某中外合資企業(yè)在一家英文報上登了一則廣告,招聘一名秘書。假如你叫李華,請根據下面的簡歷表用英語寫一封求職信。
姓名 | 李華 | 性別 | 女 | 身高 | 1.62米 |
出生年月 | 1985.5 | 婚否 | 未婚 | 身體狀況 | 健康 |
畢業(yè)學校 | 上海商學院 | ||||
其他:1. 有三年工作經歷。 2. 打字快,熟練計算機操作。 3. 擅長英語,懂一些德語。4. 辦事認真,待人誠懇,與人和睦相處。 |
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科目:高中英語 來源:四川省棠湖中學2009-2010學年度高二下期期中考試英語試題 題型:填空題
短文改錯(共10小題,每小題1分,滿分10分)
I have read the advertisement in the today’s newspaper. I am 1. ___________
quite delighting at the news that the International Traveling Festival 2. ___________
will be start soon by our city government. With a good number of 3. ___________
foreign guests coming, it is a great need for volunteers. My name is 4. ___________
Li Hua. Being an 18-year-old boy, I am now studying in a senior 5. ___________
school. And I’d like be a volunteer for the Traveling Festival. I like 6. ___________
English very much. I like making friend and being ready to help. 7. ___________
I believe it is very suitable with me to take such a job. I can work 8. ___________
as a interpreter for the festival. From the bottom of my heart, I hope 9. ___________
that our Traveling Festival will be a great successful. Thanks. 10. ___________
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科目:高中英語 來源:2014屆湖北省高二下學期期中考試英語試卷(解析版) 題型:閱讀理解
Why are we addicted to upgrades? According to Donald Norman, American author of the book The Design of Everyday Things, “planned obsolescence”(計劃性報廢) is the trick behind the upgrading culture of today’s consumer electronics industry.
The New York Times cited Norman last month, saying that electronics manufactures strategically release new upgrades periodically, both for hardware and software, so that customers on every level feel the need to buy the newest version.
“This is an old-time trick– they’re not inventing anything new,” he said.
Thomas Wensma, a Dutch designer, despises the “planned obsolescence” of companies, as recently reported by UK-based The Guardian.
Wensma said this is a wasteful system through which companies – many of them producing personal electronics – release shoddy products simply because “they know that, in six months or a year, they’ll put out a new one”.
But the new psychology of consumers is part of this system, as Wensma said to the newspaper: “We now want something new, something pretty, the next shiny thing.”
____________________
“It’s to the damage of the consumer and the environment,” as the New York Times quoted Norman. “But perhaps to the betterment of the stockholder.”
In its most recent fiscal(財務的) year, Apple’s profit margin was more than 21 percent, reported the Los Angeles Times. At Hewlett-Packard, the world’s biggest PC manufacturer, it was only 7 percent.
“Steven Jobs pushed the principle of ‘planned obsolescence’ to new heights,” the newspaper commented on the company’s profits and marketing strategy. “Apple’s annual upgrades of its products generate sales of millions of units as owners of one year’s MacBook or iPhone line up to buy the newest version, even when the changes are incremental.”
Peer pressure
As to Li Jijia, the need for upgrading his smart phone comes mainly from friends and classmates. When the majority of friends are switching to the latest devices, he worries about feeling left out.
“Some apps and games require better hardware to run,” said Li. “If you don’t join in, you lose part of the connection to your friends.”
1.Donald Norman believes that electronics makers strategically release new upgrades periodically because __________.
A.customers need the latest version B.technology is developing so fast
C.they want to invent something new D.they can make a lot of money
2.Thomas Wensma’s attitude to the “planned obsolescence” is __________.
A.positive B.negative C.indifferent D.neutral
3.What subtitle can best fit into the blank in the text?
A.Huge profits B.Apple’s principle
C.Environmental damage D.Marketing strategy
4.The writer takes the example of Li Jijia to show that __________.
A.the new psychology of consumers is also to blame for the wasteful system
B.young people are always fond of something new, pretty and shiny
C.if you don’t upgrade your smart phone, you will lose contact with your friends
D.needs of consumers help to promote the development of electronics industry
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科目:高中英語 來源:2009年全國各省市高考命題動態(tài)信息卷(遼寧專用)英語(一) 題型:閱讀理解
C
This summer vacation,Xiaokai,a high school student in Guangzhou,planned to spend his time surfing the Internet,playing basketball and watching TV.
But Xiaokai's parents tried to make him read some classics at home.In their yees,reading the classics would do his son much more good than other activities.
Though his room was full of the classic books,he had just finished reading one of them,The Old Man and the Sea.
"I picked up the book just because it was not very thick,"he said."Nothing impressed me at all after reading."
Xiaokai is not alone in today's China.Now most of the teenagers are fond of reading martial arts stories,cartoons and popular magazines.Theose classics cannot get them interested at all.
Parents areworrying about this phenomenon(現象).They always tell their chilren to read the classsics,which is supposed to help their children improve their academic studies.
Ms Li made a classics reading plan for her daughter,but her daughter refused to carry it away.She just finished less than 10 pages of the Dream of Red Chamber(閣樓) during the whole summer vacation. Ms Li sighed,"What's wrong with the children today?"
It is the same with teachers.One middle school Chinese teacher once prepared a chart(圖表) of Interpersonal relationship in the best-known novel Dream of Red Chamber for his students. They were asked to remember how the characters are related to each other while preparing for the final exam.
To improve the situation in which the fastfood culture (快餐文化) seems to be winning over teenagers,parents are expected to understand their children's interests, and guide them to read the books instead of forcing them,according to some experts.It is not necessary for the kids to read the classics in their childhood.They can read classics after having their own life experience.
64.Xiaokai read only one classic book because _______.
A.he didn't have more
B.he wasn't interested in the classics
C.it took him a lot of time
D.he just acted on his parents' advice
65.When the writer says"Xiaokai is not alone",she means that ________.
A.many others don't like classics either
B.some parents and teachers support Xiaokai
C.Xiaokai is not the family's only child
D.Xiaokai often reads together with others
66.Which belong,or belongs,to the fastfood culture according to the article?
A.The old Man and the Sea.
B.The Dream of Red Chamber.
C.Martial arts stories.
D.The books filling up Xiaokai's room.
67.Who would be more likely to stand on the side of that Chinese teacher?
A.The students. B.The parents. C.The experts. D.The writer.
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