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科目:高中英語 來源: 題型:閱讀理解
Making an advertisement for television often costs more than a move.For example, a two-hour movie costs $ 6 million to make.A TV commercial can cost more than $ 6 000 a second.And that does not include cost of paying for air time(電視節(jié)目開始的時(shí)間).Which is more valuable, the program or the ad? In terms of money--and making money is what television is all about the commercial is by far the more important.
Research, market testing, talent, time and money--all come together to make us want to buy a product.No matter how bad we think a commercial is, it works.The sales of Charm went up once the ads began.TV commercials actually buy their way into our head.We, in turn, buy the product.
And the ads work because so much time an attention are given them.Here are some rules of commercial ad making.If you want to get the low middle-class buyer, make sure the announcer has a tough, manly voice.Put some people in the ad who work with their hands.If you want to sell to upper-class audience, make sure that the house, the furniture, and the hair style are the types that the group identifies (識(shí)別) with.If you want the buyer feel superior to the character selling the product, then make that person so stupid or silly that everyone will feel great about himself or herself
We laugh at commercials.We don't think we pay that much attention them.But evidence shows we are kidding ourselves.The making of a commercial that costs so much money is not kid stuff.It's big, big business.And it's telling us what to think, what we need, and what to buy.To put simply, the TV commercial is a form of brainwashing.
TV commercials are more important than other programs to television because _______.
A.they bring in great profits (利潤(rùn)) B.they require a lot of money to make
C.they are not difficult to produce D.they attract more viewers than other programs
The purpose of all the efforts made in turning out TV commercials is ________.
A.to persuade people to buy the product B.to show how valuable the product is
C.to test the market value of the product D.to make them as interesting as TV movies
From the rules set for making commercial ads, we can see that_________.
A.the lower-middle-class buyer likes to work with his hand
B.the more stupid the characters, the more buyers of the product
C.a(chǎn)d designers attract different people with different skills
D.a(chǎn)n upper-class buyer is more interested in houses and furniture than a lower-middle-class buyer
The word “kidding”(line 2, par.4) most probably means _________.
A.behaving as a child B.laughing at
C.making fun of D.not telling the truth to
It is believed by the writer that_________.
A.few people like to watch TV commercials
B.TV commercials are a good guide to buyers
C.TV commercials often make people laugh
D.people do not think highly of TV commercials
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科目:高中英語 來源: 題型:閱讀理解
I had the meanest mother in the whole world. While other kids ate candy for breakfast, I had to have cereal, eggs or toast. When others had cokes and candy for lunch, I had to eat a sandwich. As you can guess, my supper was different from the other kids' also. But at least, I wasn't alone in my sufferings. My sister and two brothers had the same mean mother as I did.
My mother insisted upon knowing where we were at all times. You'd think we were on a chain gang. She had to know who our friends were and where we were going. She insisted if we said we'd be gone an hour, that we be gone one hour or less — not one hour and one minute.
We had to wear clean clothes and take a bath everyday. The other kids always wore their clothes for days. We reached the height of insults because she made our clothes herself, just to save money.
The worst is yet to come. We had to be in bed by nine each night and up at eight the next morning. We couldn't sleep till noon like our friends. So while they slept --- my mother actually had the nerve to break the Child Labor Law. She made us work. We had to wash dishes, make beds, learn to cook and all sorts of cruel things. I believe she laid awake at night thinking up mean things to do to us.
Through the years, things didn't improve a bit. We could not lie in bed, "sick" like our friends did, and miss school. Our marks in school had to be up to par. Our friends' report cards had beautiful colors on them, black for passing, red for failing. My mother, being as different as she was, would settle for nothing less than ugly black marks.
As the years rolled by, first one and then the other of us was put to shame. We were graduated from high school. With our mother behind us, talking, hitting and demanding respect, none of us was allowed the pleasure of being a drop-out.
My mother was a complete failure as a mother. Out of four children, a couple of us attained some higher education. None of us have ever been arrested or divorced. Each of my brothers served his time in the service of this country. She forced us to grow up into God-fearing, educated, honest adults. Using this as a background, I am now trying to raise my three children. I am filled with pride when my children call me mean. Why? Because now I thank God every day for giving me the meanest mother in the whole world.
What can we infer from the passage?
A. The author is not happy to have such a mean mother.
B. The author's mother broke the Child Labor Law to make money.
C. The author's mother failed to educate her children to be honest adults
D. The author is strict with her children.
Why couldn’t the author eat candy for breakfast?
A. Because she preferred cereal, eggs or toast to candy.
B. Because her mother couldn’t afford for candy.
C. Because her mother thought it not good to eat candy for breakfast.
D. Because her mother had to gave candy to the author’s sister and two brothers.
The author’s mother made her children work because _________ .
A. she had trouble falling into sleep
B. she could not keep such a big family without her children’s help
C. she was teaching her children to live by themselves.
D. she had no time to do housework.
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科目:高中英語 來源: 題型:閱讀理解
We have designed all our bank cards to make your life easier .
How to use your Nat West Servicecard .
As a Switch card , it lets you par for all sorts of goods and services , wherever you see the Switch logo(標(biāo)志;標(biāo)識(shí)). The money comes straight out of your account, so you can spend as much as you like as long as you have enough money ( or an agreed overdraft (透支) to cover it . It is also a cheque guarantee (擔(dān)保 ) for up to the amount shown on the card . And it gives you free access to your money from over 31,000 each machines across the UK.
How to use your Nat West Cashcard
You can use your Cashcard as a Solo card to pay for goods and services wherever you see the Solo logo . It can also give you access to your account and your cash from over 31,000 cash machines nationwide . You can spend or withdraw (提取 ) what you have in you account , or as much as your agreed overdraft limit .
Using your cards abroad
You can also use your Servicecard and Cashcard when you're abroad . You can withdraw cash machines and pay for goods and services wherever you acc the Cirrus or Macatro logo displayed .
We take a commission charge (手續(xù)費(fèi) ) of 2.25% of cash withdrawal you make ( up to &4 ) and a commission .
Charge of 75 pence every time you use Maestro to pay for goods or services. We also apply a foreign-exchange transaction fee of 2.65%.
How to use your Nat West Credit Card
With your credit card you can do the following:
* Pay for goods and services and enjoy up to 56 days interest-free credit.
* Pay in over 24 million shops worldwide that display the Mastercard or Visa logos.
* Collect one AIR MILE for every £20 of spending that appears on your statement(結(jié)算單).
(This does not include foreign currency or traveller’s cheques bought,interest and other charges.)
If you carry the Servicecard or the Cashcard.
A.you can use it to guarantee things as you wish
B.you can draw your money from cash machines conveniently
C.you can spend as much money as you like without a limit
D.you have to pay some extra money when you pay for services in the UK
If you withdraw £200 from a cash machine abroad,you will be charged .
A.£4 B.£4.5 C.£5.25 D.£5.3
Which of the following is TRUE about using your NatWest Credit Card?
A.You have to pay back with interest within 56 days.
B.You will be charged some interest beyond two months.
C.You can use the card in any shop across the world.
D.You will gain one air mile if you spend £20 on traveller’s cheques.
The purpose of the passage is to show you how to .
A.play your cards right B.use your cards abroad
C.draw cash with your cards D.pay for goods with your cards
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科目:高中英語 來源:2013屆安徽阜陽一中高三最后一次模擬考試英語卷(帶解析) 題型:閱讀理解
I had the meanest mother in the world. While other kids ate candy for breakfast, I had to have cereal (谷類食物), eggs or toast. While others had Cokes and candy for lunch, I had to eat a sandwich. As you can guess, my supper was different from other kids' too. But at least I wasn't alone in my sufferings. My sister and two brothers had the same mean mother as I did.
My mother insisted upon knowing where we were at all times. She had to know who our friends were and where we were going. She insisted if we said we'd be gone an hour, then we be gone one hour or less—not one hour and one minute. And she always insisted upon us telling the truth. Now you can see how mean she was.
The worst is yet to come. We had to be in bed by nine each night and up at eight the next morning. We had to wash dishes, make beds, and learn to cook. We had to wear clean clothes and take a bath, while the other kids always wore their clothes for days. I believe she laid awake at night thinking up mean things to do to us.
Through the years, things didn't improve a bit. We could not lie in bed, “sick” like our friends did, and miss school. Our marks in school had to be up to par(達(dá)到正常水平). Our friends' report cards had beautiful colors on them, black for passing, red for failing. My mother, being as different as she was, would settle for nothing less than ugly black marks.
As the years rolled by, we were one by one put to shame. We were graduated from high school. With our mother behind us, talking, hitting and demanding respect, none of us was allowed the pleasure of being a dropout.
My mother was a complete failure as a mother. Out of four children, a couple of us attained some higher education. And whom do we have to blame for the terrible way we turned out? You're right, our mean mother. She forced us to grow up into educated and honest adults.
Now I am trying to raise my three children. I am filled with pride when my children think I am mean because, you see, I had the meanest mother in the world.
【小題1】What does the sentence “But at least I wasn't alone in my sufferings.” mean?
A.The author's mother was only mean to her. |
B.The author's mother suffered her. |
C.The author's mother was mean to her sister, brothers and her. |
D.The author wasn't alone because of suffering. |
A.Because she wanted her children to be top students in school. |
B.Because she wanted her children to bring home colored report cards like her friends did. |
C.Because she wanted her children to drop out. |
D.Because she wanted her children to do their best at school and be educated and respected citizens. |
A.Some of the children weren't able to go to college because of their mean mother. |
B.Mother didn't let the author tell lies. |
C.Mother asked the author to wear clean clothes. |
D.The author could not miss school even if she was ill. |
A.humorous | B.hateful | C.ridiculous | D.critical |
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科目:高中英語 來源:安徽省2010年高三下學(xué)期教學(xué)質(zhì)量檢測(cè)英語試卷(三) 題型:閱讀理解
If you look up the word “create” in the dictionary, you will find it means “to brig into being to cause to exist something each of us does daily.”
We are creative whenever we look at or think about something in a new way. First this involves an awareness of our surroundings. It means using all of our sonses to become aware of our world. This may be as simple as being aware of color and texture(質(zhì)地), as well as taste, when we plan a meal. Above all, it is the ability to notice things that others might miss.
A second part of creativity is an ability to see relationships among things. If we believe the expression, “There is nothing new under the sun, the creativity is remaking or recombining(重組) the old in new ways.” For example, we might do this by finding a more effective way to study or a better way to arrange our furniture, or we might make a new combination of camera lenses and filters to create an unusual photograph.
A third part of creativity is the courage and drive to make use of our new ideas, to apply them to achieve some new results. To think up a new concept is one thing; to put the idea to work is another.
These three parts of creativity are involved in all the great works of genius, but they are also involved in many of our day-to-day activities.
64.Which of the following activities is NOT a creative one according to the passage?
A.To prepare a meal.
B.To arrange the furniture in a peculiar way.
C.To buy some books from a bookstore.
D.To “write” a letter with the computer.
65.“There is nothing new under the sun.” (Par.3) really implies that ____.
A.a(chǎn) new thing can only be created at the basis of earlier things
B.a(chǎn) new thing is only a tale
C.we can seldom create new things
D.we can scarcely see really new things in the world
66.What does the author think about the relationship between a new thought and its being put into
practice?
A.It´s more difficult to create a new thought than to apply it in practice.
B.To find a new thought will definitely lead to the production of a new thing.
C.A man with an excellent ability of practice can easily become an inventor.
D.One may come up with a new thought, but can not put it into practice.
67.The best title for this passage is ____.
A.How to Cultivate One´s Creativity
B.What is Creativity
C.The Importance of Creativity
D.Creativity, a Not Farway Thing
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