Question

To advertise effectively today, you must abandon the old-school idea of “reaching the masses”. All advertising is local and personal. The key to effective advertising today is to focus on the     45   .

Some are the     46    ways every advertiser could work out. You can print a specific offer of your goods or service on door-hangers and place them on doorknobs in your area. Door-hangers on doorknobs will produce results in direct     47    about the strength of your offer. If you need to reach the drivers, flyer (宣傳單) under windshield (擋風(fēng)玻璃) wipers may have better effect than door-hangers. Imagine, how     48    if you hire someone to be a walking ad or launch a T-shirt advertising,     49   , you can print your products on T-shirts of your     50   . In the early 1970s “Hamp Baker says Drive with Care” was spray-painted on cars, which was a public service ad. Ever since, spray-painted sign has become more and more    51   .

More grand ways are as follows: virtual showroom. Build a website to    52    a virtual showroom. Use it when people call to ask    53    about your company, your products or your services. Also you can even use an old slide projector to put on a nighttime show. They’re    54    effective, and in the long run, cheap. Nothing is quite as powerful as a public    55    that seizes the public’s attention. You can invite a band to give a performance.    56   , you can hire famous models to show it vividly.

Nothing screams “expert” quite as loudly as a book written about a subject. You simply can’t    57    the power of your name on the cover of a book. You might only sell a few copies online, but the copies you give away in your town will make you a fortune. You won’t make money on the book. You’ll make it because of the book.

Of course, word-of-mouth is the best way to promote your    58   . Friends and past customers recommend your products to their family, friends and colleagues. Word-of-mouth works because the    59     is based on previous positive experiences.

1.A. person                 B. product        C. individual                 D. style

2.A. special                          B. common     C. amusing                    D. normal

3.A. description                  B. decision   C. discussion                    D. permission

4.A. surprising            B. funny      C. impressive            D. amazing

5.A. that is        B. at the same time             C. as a result             D. on occasion

6.A. customers           B. employers     C. consumers                     D. employees

7.A. expensive           B. usual        C. popular                        D. meaningless

8.A. refer to      B. serve as         C. stand for               D. use as

9.A. location                   B. business-hours       C. salary            D. details

10.A. unbelievably        B. consequently          C. accidentally            D. occasionally

11.A. speech                       B. sport         C. debate                D. performance

12.A. For example         B. Moreover       C. However       D. To be exact

13.A. create                         B. guess              C. imagine         D. think

14.A. production                B. reflection               C. consciousness      D. business

15.A. information               B. relationship    C. pronunciation     D. achievement

 

Answer 1

【答案】

 

1.C

2.B

3.A

4.C

5.A

6.D

7.C

8.B

9.D

10.A

11.D

12.B

13.C

14.D

15.A

【解析】

試題分析：今天，要想做廣告有效，你必須拋棄舊的教條的“面向大眾化”的觀念�，F(xiàn)在所有的廣告都有地域性和私人化的特點。如今有效做廣告的關(guān)鍵是聚焦在個人。方法很多，你可以把廣告插在住戶加的門環(huán)上，或者車的擋風(fēng)玻璃上。用燈箱或印在衣服上或者。還可以在網(wǎng)上建立虛擬展廳，或者請一些名人當(dāng)街表演。當(dāng)然口碑是最好的宣傳。

1.考查名詞在語境中的用法辨析。如今有效做廣告的關(guān)鍵是聚焦在個人。person 人；product 產(chǎn)品；individual 個人； style 風(fēng)格。結(jié)合前一句話，故選C。

2.考查形容詞在語境中的用法辨析。有一些是每一個做廣告的人都能解決的普遍做法。special；特別的；common  普遍的； amusing  有趣的；normal 正常的。根據(jù)every advertiser一詞判斷，選B。

3.考查名詞在語境中的用法辨析。環(huán)形門環(huán)的門吊架會把你提供的東西的優(yōu)點直接地展現(xiàn)出來。description描述；decision  決定；discussion 討論；permission允許。兩者結(jié)合，故選A。

4.考查形容詞在語境中的用法辨析。想像一下，如果你雇一個人做走動著的廣告或者做一個T恤衫的廣告，會給人留下多么深刻的印象。surprising令人驚奇的；funny 好玩的； impressive 印象深刻的； amazing令人驚奇的。故選C。

5.考查短語在語境中的用法辨析。也就是說，你可以把你的產(chǎn)品印在T-恤衫上。that is 也就是說；at the same time  同時； as a result 結(jié)果；  on occasion 有時。本句是對前一句的想法的具體實施。故選A。

6.考查名詞在語境中的用法辨析。也就是說，你可以把你的產(chǎn)品印在顧客T-恤衫上。customers顧客；employers 雇主 ；consumers  消費者； employees雇員。和your有關(guān)的應(yīng)該是顧客更好。故選D。

7.考查形容詞在語境中的用法辨析。從那以后，噴漆標(biāo)志就變得越來越流行了。expensive昂貴的；usual 通常的；popular 流行的；meaningless 毫無意義的。故選C。

8.考查動詞短語在語境中的用法辨析。建一個網(wǎng)站用作虛擬展廳。refer to 參考；serve as  作為……服務(wù)。強調(diào)的是服務(wù)性的、暫時性的；stand for  代表；use as 用作……，強調(diào)用途。故選B。

9.考查名詞在語境中的用法辨析。使用它當(dāng)人們打電話詢問關(guān)于你的公司、產(chǎn)品或服務(wù)的細(xì)節(jié)時。location 位置；business-hours  營業(yè)時間；salary 工資；details 細(xì)節(jié)。故選D。

10.考查副詞在語境中的用法辨析。這些方法都是令人難以置信地有效，而且長遠(yuǎn)來看很便宜。unbelievably令人難以置信地；consequently 結(jié)果；accidentally偶然地；occasionally 偶爾。結(jié)合后一句判斷，選A。

11.考查名詞在語境中的用法辨析。沒什么能和當(dāng)眾表演節(jié)目更吸引公眾的注意力的了。speech講話；sport 運動；  debate  討論； performance 表演。結(jié)合后面的解釋，故選D。

12.考查連詞在語境中的用法辨析。你可以邀請一個樂隊來表演。比如，你可以雇一些著名的模特來生動地展示它。For example例如；Moreover 而且；However  但是；To be exact 準(zhǔn)確的說。故選B。

13.考查動詞在語境中的用法辨析。你簡直不能想象你的名字印在書的封面上的力量。create 創(chuàng)造；guess 猜測；imagine  想象；think 思考。故選C。

14.考查名詞在語境中的用法辨析。當(dāng)然口碑是推動你的生意的最好的辦法。production 生產(chǎn)；reflection 反映；consciousness  意識；business 生意。故選D。

15.考查名詞在語境中的用法辨析�？诒�管用是因為這些信息是以先前的積極的經(jīng)歷為基礎(chǔ)的。information信息；relationship 關(guān)系；pronunciation 發(fā)音；achievement 成就。故選A。

考點：說明類短文。