I was reading these interesting stories behind a group of great logos in the world. Personally Nike is my favorite one – it’s so simple. And I liked the stories behind them, which made me forget all other things. McDonald’s, Apple, Mercedes Benz and Adidas own great logos as well, and they are among my favorites.

Nike

In the Greek myth, Nike is the goddess of victory and the source of inspiration for soldiers. This logo represents the wing in the famous statue of the Greek goddess. Nike’s logo was designed by Carolyn Davidson in 1971 for $ 35, and was registered as a trademark in 1995.

McDonald’s

The logo was designed in 1962 by Jim Schindler to resemble the archshaped(拱形的) signs on the side of the company’s then walk-up hamburger stand. Later on, the two golden arches were combined together to form the M. The McDonald’s name was added to the logo in 1968.

    Apple

    There are different stories behind Apple’s logo. The first logo was a reference to the religious story of Adam and Eve, in which the apple represented the fruit of the Tree of Knowledge. One year later, the second logo was designed in 1977 by Steve Jobs and Ronald Wayne, and it described Sir Isaac Newton sitting under an apple tree. This logo didn’t stay long. One year later it was replaced almost immediately by graphic designer Rob Janoff’s “rainbow apple”, a rainbow-colored silhouette(輪廓)of an apple with a bite taken out of it. And then the rainbow-colored apple was replaced by the one-colored logo in 1998. It has not been changed so far.

Mercedes Benz

    The Mercedes Benz logo, which was originally created by Gottlieb Daimler in 1909, consists of a simple description of a three-pointed star that represents its rule of the land, the sea and the air. The company was founded by Gottlieb Daimler and Wilhelm Maybach. Mercedes is the name of Maybach’s elder daughter, while Benz came as a result of a combination with Benz, Cie and DMG in 1926.

Adidas

    The Adidas logo, which was created by the founder of the company Adi Dassler, represents mountains, pointing towards the challenges that are seen ahead and goals that can be achieved. The logo was used for the first time in 1967.

1.What does the author think of the stories of the great logos?

A. They are attractive.    B. They are practical

C. They are boring.           D. They are out of date

2.What does Nike’s logo stand for?

A. The statue of the Greek goddess.

B. The wing of the Greek goddess.

C. The goddess of victory.

D. The source of inspiration for soldiers.

3.We can learn that Apple’s present logo is ______.

A.Newton’s sitting under an apple tree

B.the rainbow-colored bitten apple

C.the religious story of Adam and Eve

D.a bitten apple with only one color

4.______ stands for the rule of the land, the sea and the air.

A. The Mercedes logo    B. The Adidas logo

C. Nike’s logo  D. Apple’s logo

5.Which of the following time orders describes the births of the great logos?

A. McDonald’s – Apple – Nike – Mercedes Benz.

B. Nike– Mercedes Benz – McDonald’s – Apple.

C. Mercedes Benz –McDonald’s – Nike – Apple.

D. Nike– McDonald’s – Apple – Mercedes Benz.

 

【答案】

 

1.A

2.B

3.D

4.A

5.C

【解析】

試題分析：文章講述了幾種很受歡迎的品牌他們所代表的理念，在耐克，蘋果，麥當勞，奔馳，阿迪達斯等這些知名品牌的設計中都有著深刻的理念融入其中。

1.A細節(jié)理解題。I was reading these interesting stories behind a group of great logos in the world. Personally Nike is my favorite one – it’s so simple. And I liked the stories behind them, which made me forget all other things.句子的意思是：在世界上每一個偉大的理念背后都有著有趣的故事，就我個人來說，耐克是我最喜歡的，我喜歡這些品牌背后的故事，他使我忘記所有其它的事情，從本句來看這些故事是很吸引人的。故答案應為A。

2.B細節(jié)理解題。This logo represents the wing in the famous statue of the Greek goddess.耐克這個品牌符號所代表的是希臘女神雕塑的翅膀。由此句可知答案為B。

3.D細節(jié)推理題。then the rainbow-colored apple was replaced by the one-colored logo in 1998. It has not been changed so far.本句的意思為：（蘋果符號的設計理念被改變了很多次）彩虹顏色的蘋果被一種顏色的蘋果所替代，到目前為止再也沒有被取代。故答案應為D。

4.A細節(jié)理解題。The Mercedes Benz logo, which was originally created by Gottlieb Daimler in 1909, consists of a simple description of a three-pointed star that represents its rule of the land, the sea and the air.本句的意思為：梅賽德斯奔馳最初是由Gottlieb Daimler在1909年被創(chuàng)作出來，還包括對三點星的一個簡單描述他們代表著陸地，大海和天空。故答案應為A。

5.C 綜合排序題。Nike’s logo was designed by Carolyn Davidson in 1971 for $ 35意思為：Nike的理念是在1971年由Carolyn Davidson設計出來；The logo was designed in 1962 by Jim Schindler麥當勞的理念設計于1962年；And then the rainbow-colored apple was replaced by the one-colored logo in 1998. It has not been changed so far.蘋果的理念是在1998年確定下來，直到現(xiàn)在沒有改變；Benz came as a result of a combination with Benz, Cie and DMG in 1926.1926年設計出了奔馳的符合。所以答案應為C。

考點:文化類文章的閱讀理解。

 

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