Thank you, but I’ll have to _______ your offer．

A．turn away B．turn down

C．turn back D．turn off

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You’d better some money for special use.

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— How is your son getting along with his work in England?

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An entire industry has been built upon the assumption that image is everything, but when it comes to it, an appealing image is not enough．If there is no substance（事實(shí)）behind the image, the product, service or person will fail eventually．

First of all, one should consider how important image is in the selling of products and services．Advertising agencies have raised the art of creating an image to a state of near perfection．Public concept of that product or service is certainly managed by the images created by the advertising agencies．But if the product or service does not live up to the image that was created, the customer will be very dissatisfied and possibly ask for their money back．For example, the Arthur Andersen accounting firm had spent decades building up an image of trustworthiness．But the recent scandal（丑聞）showed that behind that image, it cheated in business practices．Despite the previous positive image, the firm is being accused of criminal actions and it will probably not survive as a business unit．Although the image had been nearly perfect, the reality, behind the image has led to the downfall of the word-famous accounting firm．

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