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科目:高中英語(yǔ) 來(lái)源: 題型:閱讀理解
When you turn on the radio, you hear an advertisement. When you watch television, you hear and see an advertisement. If you turn the pages of a newspaper or magazine, again you find an advertisement. If you walk down the street, you see one advertising board after another. All day, every day, people who want to sell you something compete to catch your attention. As a result, advertisements are almost everywhere.
In the West, advertisements are the fuel that makes mass media work. Many TV stations, newspapers, magazines, radio stations are privately owned. The government does not give them money. So where does the money come from? From advertisements. Without advertisements, there would not be these private businesses.
Have you ever asked yourself what advertising is? Through the years, people have given different answers to the question. For some time it was felt that advertising was a means of keeping your name before the public? and some people thought that advertising was “truth well told.” Now more and more people describe it in this way: Advertising is the paid, non-personal, and usually persuasive(有說(shuō)服力的) description of goods, services and ideas by identified sponsors(明確的出資者) through various media.
First, advertising is usually paid for. Various sponsors pay for the advertisements we see, read, and hear over the various media. Second, advertising is non-personal. It is not face to face communication. Although you may feel that a message in a certain advertisement is aimed directly at you, in reality, it is directed at large groups of people. Third, advertising is usually persuasive. Directly or indirectly it tells people to do something. All advertisements try to make people believe that the product, idea, or service advertised can do good to them. Fourth, the sponsor of the advertisement must be identified. From the advertisement, we can see if the sponsor is a company, or an organization, or an individual. Fifth, advertising reaches us through traditional and nontraditional mass media. Included in the traditional media are newspapers, magazines, radio, television, and films. Nontraditional media include the mail, matchbox covers, and billboards.
The existence(存在) of the privately owned mass media depends financially(經(jīng)濟(jì)上地) on _________.
A. the government B. their owners?families C. advertisements D. the audience
according to the passage, who are most probably paying for the advertisements?
A. Companies. B. Organizations. C. Individuals. D. All of the above.
Which of the following is considered nontraditional mass media?
A. Newspapers. B. The mail. C. Magazines. D. Films.
according to the passage, which of the following statements about the features of advertisements is NOT true?
A. Advertising must be honest and amusing.
B. Advertising is meant for large groups of people.
C. Advertising tells people to do something directly or indirectly.
D. The sponsors are always mentioned in the advertisements.
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科目:高中英語(yǔ) 來(lái)源:黑龍江省鶴崗一中09-10學(xué)年高二下學(xué)期4月月考(英語(yǔ)) 題型:閱讀理解
When you turn on the radio, you hear an advertisement. When you watch television, you hear and see an advertisement. If you turn the pages of a newspaper or magazine, again you find an advertisement. If you walk down the street, you see one advertising board after another. All day, every day, people who want to sell you something compete to catch your attention. As a result, advertisements are almost everywhere.
In the West, advertisements are the fuel (燃料) that makes mass media work. Many TV stations, newspapers, magazines, radio stations are privately owned. The government does not give them money. So where does the money come from? From advertisements. Without advertisements, there would not be these private businesses.
Have you ever asked yourself what advertising is? Through the years, people have given different answers to the question. For some time it was felt that advertising was a means of “keeping your name before the public”. And some people thought that advertising was “Truth well told. Now more and more people describe it in this way: Advertising is the paid, non-personal, and usually persuasive (有說(shuō)服力的)description of goods, services and ideas by identified (明確的)sponsors through various media.
First, advertising is usually paid for. Various sponsors pay for the advertisements we see, read, and hear over the various media. Second, advertising is non-personal. It is not face-to-face communication. Although you may feel that a message in a certain advertisement is aimed directly at you, in reality, it is directed at large groups of people. Third, advertising is usually persuasive. Directly or indirectly it tells people to do something. All advertisements try to make people believe that the product, idea or service advertised can do good to them. Fourth, the sponsor of the advertisement must be identified. From the advertisement, we can see if the sponsor is a company, or an organization, or an individual. Fifth, advertising reaches us through traditional and nontraditional mass media. Included in the traditional media are newspapers, magazines, radio, television, and films. Nontraditional media include the mail, matchbox covers, and billboards (廣告牌).
64. The existence of the privately owned mass media depends financially on___.
A. the government B. their owners’ families
C. advertisements D. the audience
65. What does the underlined word “sponsors” mean in Chinese?
A.廣告商 B.出資者 C.經(jīng)紀(jì)人 D. 經(jīng)理人
66. According to the passage, which of the following statements about the features of advertisements is NOT true?
A. Advertising must be honest and amusing.
B. Advertising is meant for large groups of people.
C. Advertising tells people to do something directly or indirectly.
D. The sponsors are always mentioned in the advertisements.
67. According to the writer’s attitude, what is advertising?
A. Advertising is a means of “keeping your name before the public”.
B. Advertising is “truth well told”, which tells people all the facts about goods.
C. Advertising is persuasive description of goods, services and ideas.
D. Advertising is a way to sell you something completely to catch your attention.
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科目:高中英語(yǔ) 來(lái)源:2010—2011學(xué)年廣東省恩平市華僑中學(xué)高一下學(xué)期期末考試(英語(yǔ)) 題型:填空題
請(qǐng)閱讀下列應(yīng)用文及其相關(guān)信息,并按照要求匹配信息。請(qǐng)?jiān)诖痤}卡上將對(duì)應(yīng)題號(hào)的相應(yīng)選項(xiàng)字母涂黑。下面是一篇應(yīng)用文及其應(yīng)用場(chǎng)合的信息, 請(qǐng)閱讀下列應(yīng)用文和相關(guān)信息,并按照要求匹配信息。
首先, 請(qǐng)閱讀下列六則卡通人物的性格介紹:
Why do you remember Hello Kitty, Snoopy and all the other cartoon characters? What makes you love them? Well, maybe because they're like the people around you. Think about it! You may find a friend or classmate who is like them.
A. As sweet as Hello Kitty: She likes to eat cake. She loves to make new friends. She likes to ask friends to her parties. Her smile is so lovely.
B. As clever as Snoopy: He went to school when he was nine. He learned to use a typewriter in two years! He thinks a lot. He is so clever that you like to be with him.
C. As sarcastic (諷刺的) as Garfield: He sits happily in the seat and says sharp words to you. Sometimes he is not nice. He doesn't really like you? He thinks you're a fool? No, in his heart, he loves you. He is a friend with hard words but a warm heart.
D. As naughty as MashiMaro: He doesn't look like a good boy. He has sleepy eyes and looks naughty. He always plays tricks. So you may get angry with him and don't like him very much. His mind is active and full of ideas. He tries to be big and catch your eyes. But, he' s still a child.
E. As confident as Prince of Tennis: He has faith in himself and always wants to win.
F. As friendly as Mickey: He is clever and kind. He has a good heart and is glad to help others. Everyone likes to turn to him for help whenever they are in trouble.
請(qǐng)閱讀Susan, Tom, John, Bob, George的個(gè)性描述,然后匹配與他們個(gè)性相當(dāng)?shù)目ㄍㄈ宋铩?br />【小題1】Tom is a warm-hearted boy, and he cares for others very much. If you meet with any difficulty, you can tell him, and he will surely help you.
【小題2】Susan has many friends and she likes to stay with them in many kinds of parties. On her face there is always a smile.
【小題3】John likes thinking and can always find ways to solve any difficult problems.
【小題4】Bob seems to be very rude and impolite and his words are unpleasant to hear, but his inner heart is full of concerns for others.
【小題5】George believes in himself, and he always wants to win the first place in almost everything.
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科目:高中英語(yǔ) 來(lái)源:2014屆廣東省東莞市高二3月月考英語(yǔ)試卷(解析版) 題型:信息匹配
閱讀下列應(yīng)用文及相關(guān)信息,并按要求匹配信息。
Why do you remember Hello Kitty, Snoopy and all the other cartoon characters? What makes you love them? Well, maybe because they’re like the people around you. Think about it! You may find a friend or classmate who is like them.
A. As sweet as Hello Kitty: She likes to eat cake. She loves to make new friends. She likes to ask friends to her parties. Her smile is so lovely.
B. As clever as Snoopy: He went to school when he was nine. He learned to use a typewriter in two years! He thinks a lot. He is so clever that you like to be with him.
C. As sarcastic (諷刺的) as Garfield: He sits happily in the seat and says sharp words to you. Sometimes he is not nice. He doesn’t really like you? He thinks you’re a fool? No, in his heart, he loves you. He is a friend with hard words but a warm heart.
D. As naughty as MashiMaro: He doesn’t look like a good boy. He has sleepy eyes and looks naughty. He always plays tricks. So you may get angry with him and don’t like him very much. His mind is active and full of ideas. He tries to be big and catch your eyes. But, he’s still a child.
E. As confident as Prince of Tennis: He has faith in himself and always wants to win.
F. As friendly as Mickey: He is clever and kind. He has a good heart and is glad to help others. Everyone likes to turn to him for help whenever they are in trouble.
請(qǐng)閱讀Susan, Tom, John, Bob, George的個(gè)性描述,然后匹配與他們個(gè)性相當(dāng)?shù)目ㄍㄈ宋铩?/p>
1.Tom is a warm-hearted boy, and he cares for others very much. If you meet with any difficulty, you can tell him, and he will surely help you.
2.Susan has many friends and she likes to stay with them in many kinds of parties. On her face there is always a smile.
3.John likes thinking and can always find ways to solve any difficult problems.
4.Bob seems to be very rude and impolite and his words are unpleasant to hear, but his inner heart is full of concerns for others.
5.George believes in himself, and he always wants to win the first place in almost everything.
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科目:高中英語(yǔ) 來(lái)源:2012屆廣西柳州高中高二下學(xué)期期末考試英語(yǔ)題 題型:閱讀理解
When you turn on the radio, you hear an advertisement. When you watch television, you hear and see an advertisement. If you turn the pages of a newspaper or magazine, again you find an advertisement. If you walk down the street, you see one advertising board after another. All day, every day, people who want to sell you something compete to catch your attention. As a result, advertisements are almost everywhere.
In the West, advertisements are the fuel that makes mass media work. Many TV stations, newspapers, magazines, radio stations are privately owned. The government does not give them money. So where does the money come from? From advertisements. Without advertisements, there would not be these private businesses.
Have you ever asked yourself what advertising is? Through the years, people have given different answers to the question. For some time it was felt that advertising was a means of “keeping your name before the public”. And some people thought that advertising was “truth well told”. Now more and more people describe it in this way: Advertising is the paid , nonpersonal, and usually persuasive description of goods, services and ideas by identified sponsors(出資者) through various media.
First, advertising is usually paid for. Various sponsors pay for the advertisements we see, read, and hear over the various media. Second, advertising is nonpersonal. It is not face to face communication. Although you may feel that a message in a certain advertisement is aimed directly at you. In reality, it is directed at large groups of people. Third, advertising is usually persuasive. Directly or indirectly it tells people to do something. All advertisements try to make people believe that the product, idea, or service advertised can do good to them. Fourth, the sponsor of the advertisement must be identified. From the advertisement, we can see if the sponsor is a company, or an organization, or an individual. Fifth, advertising reaches us through traditional and nontraditional mass media. Included in the traditional media are newspapers, magazines, radio, television, and films. Nontraditional media includes the mail, matchbox covers and billboards.
1.According to the passage, who are most probably paying for the advertisements?
A. Companies. B. Organizations. C. Individuals. D. All of the above.
2.The existence of the privately owned mass media depends financially on______.
A. the government B. their owners’ families C. advertisements
D. the audience
3.Which of the following is considered nontraditional mass media?
A. Newspapers B. The mail C. Magazines D. Films
4.According to the passage, which of the following statements about the features of advertisements is NOT true?
A. Advertising must be honest and amusing.
B. Advertising is meant for large groups of people.
C. Advertising tells people to do something directly or indirectly.
D. The sponsors are always mentioned in the advertisements.
查看答案和解析>>
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