【題目】 Chinese buyers used to like foreign brands, thinking that products made by American or European companies are of higher quality than Chinese ones. Increasingly, that's no longer the case.
Chinese people born before 1985 generally think that foreign brands are better than Chinese ones, billionaire William Li told Business Insider(商業(yè)內(nèi)幕) during a recent interview on CCTV9.
But for those who were born after 1985, it is a different picture.
"When I first went to the United Kingdom in 1997, I thought that the difference between China and Europe was quite big," Li said. "But for those born in the 1990s, when they visit Europe or the US, they do not think there is a big difference."
The change in thinking among Chinese buyers is showing up in many markets in China where Western companies used to control. A study by Credit Suisse(瑞士信貸)published(發(fā)表) in March found that young Chinese buyers are increasingly showing a "home brand bias(偏愛)” .
More than 90% of young Chinese buyers would prefer to buy home appliance(設(shè)備) brands, according to the study. Meanwhile, home companies producing food, drinks, or personal care products increased their share of the market by 3.3% over the last ten years to nearly 70%.
"Chinese buyers, especially the younger ones, don't just believe that foreign brands are better.
Right now, Chinese buyers think China is good and ' Made in China' is not bad at all," Charlie Chen, head of China buyer research at Credit Suisse, told South China Morning Post in March.
The Chinese smartphone market is controlled by home companies—Huawei, Oppo, Vivo, and Xiaomi. Apple is the only foreign brand in the top five, but it has lost large ground to the home brands in recent years. Its market share is believed to be down to 37%from a 2015 high of 54%.
【1】The underlined word “share” in the passage means________ in Chinese.
A.分享B.份額C.分擔(dān)
【2】William Li found a big difference between ________ in 1997.
A.China andAmericaB.China and EuropeC.America and Europe
【3】Who did most of the research for this report?
A.Credit Suisse.
B.South China Morning Post.
C.Business Insider.
【4】Which of the following is true?
A.More and more foreigners go to buy Chinese products.
B.Older Chinese people don’t like foreign products any more.
C.More and more Chinese people prefer Chinese products.
【5】What's the best title for this passage?
A.Chinese products get more popular at home.
B.Young Chinese are crazy for foreign brands.
C."Made in China" is welcomed all over the world.
【答案】
【1】B
【2】B
【3】A
【4】C
【5】A
【解析】
這篇短文主要講述了中國買家隨著時代的發(fā)展思維變化,以前的人們認(rèn)為國外的品牌和產(chǎn)品要比中國國產(chǎn)的要好,但是經(jīng)調(diào)查現(xiàn)在的人不再是相信外國品牌更好。認(rèn)為國產(chǎn)的好。
【1】詞句猜測。根據(jù)上文“Meanwhile, home companies producing food, drinks, or personal care products increased” 與此同時,生產(chǎn)食品、飲料或個人護(hù)理產(chǎn)品的本土公司也在增加。及下文“the market”可知此處是“市場份額”。這句話的意思是“與此同時,生產(chǎn)食品、飲料或個人護(hù)理產(chǎn)品的本土企業(yè)在過去十年中的市場份額增長了3.3%,達(dá)到近70%”。故選B。
【2】細(xì)節(jié)理解。China and America 中國和美國;China and Europe中國和歐洲;America and Europe美國和歐洲;根據(jù)文中“"When I first went to the United Kingdom in 1997, I thought that the difference between China and Europe was quite big," Li said.” 李克強說:“1997年我第一次去英國時,我認(rèn)為中國和歐洲的差距相當(dāng)大。故選B。
【3】細(xì)節(jié)理解。根據(jù)文中“A study by Credit Suisse(瑞士信貸)published(發(fā)表) in March found that young Chinese buyers are increasingly showing a "home brand bias(偏愛)” 瑞士信貸(Credit Suisse)3月份發(fā)表的一項研究發(fā)現(xiàn),年輕的中國買家越來越顯示出“對家居品牌的偏見”。及“More than 90% of young Chinese buyers would prefer to buy home appliance(設(shè)備) brands, according to the study.”研究顯示,超過90%的中國年輕買家更愿意購買家電品牌?芍@份報告的大部分研究是瑞士信貸。故選A。
【4】推理判斷。根據(jù)文中“Chinese buyers, especially the younger ones, don't just believe that foreign brands are better.”及“Right now, Chinese buyers think China is good and ' Made in China' is not bad at all,"”中國買家,尤其是年輕人,不只是相信外國品牌更好。可知,越來越多的中國人喜歡中國產(chǎn)品。選項C是正確的。根據(jù)文中“More than 90% of young Chinese buyers would prefer to buy home appliance(設(shè)備) brands, according to the study.” 年輕的中國買家越來越顯示出“對家居品牌的偏見”。選項A“More and more foreigners go to buy Chinese products.”說法是錯誤的;根據(jù)文中“"Chinese buyers, especially the younger ones, don't just believe that foreign brands are better.” 中國買家,尤其是年輕人,不只是相信外國品牌更好。可知選項B“Older Chinese people don’t like foreign products any more.”是錯誤的;選項C是正確的。故選C。
【5】標(biāo)題歸納。A. Chinese products get more popular at home.中國產(chǎn)品在國內(nèi)越來越受歡迎;Young Chinese are crazy for foreign brands. 中國年輕人熱衷于外國品牌;Made in China" is welcomed all over the world.“中國制造”受到全世界的歡迎。這篇短文主要講述了以前的人們認(rèn)為國外的品牌和產(chǎn)品要比中國國產(chǎn)的要好,但是經(jīng)調(diào)查現(xiàn)在的人不再是相信外國品牌更好。認(rèn)為國產(chǎn)的好。故本文的標(biāo)題是“Chinese products get more popular at home.”中國產(chǎn)品在國內(nèi)越來越受歡迎。故選A。
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