Question

Music always interests us. But do you like music that is mainly used in stores? People call it “background music”. Recorded background music first found its way in factories, shops and restaurants in the US, but it soon spread to other parts of the world. Now many stores like to play this kind of music.

Why do they use it? Well, because they want to make customers stay longer. Then customers may buy some goods if they stay longer. In fact, some background music is soft and gentle. However, some background music is too loud. Many shoppers say that they don’t like any background music. When the music is being played, they may get angry at it and they will walk out of the shop as soon as they hear it.

According to a survey, three quarters of shoppers notice the background music when they go into a store. If they like the background music, they will stay longer as a result. They say they will come to the store again. However, fifty percent of shoppers will leave the shop because they don’t like the background music. They even say that they will be less likely to return to the store.

It seems that stores should choose a suitable “sound” for their customers. According to the survey, the suitable background music is a very effective (有效的) way to attract (吸引) more customer’s attention.

So it is wise of stores and restaurants to be more careful with their background music. Some restaurant owners even say that background music is more important than the problem of taste.

1.Background music was first played in the following places in the US EXCEPT _______.

A.factories B.stores C.schools D.restaurants

2.How many shoppers will be less likely to return to the store according to the survey?

A.Three quarters of shoppers. B.One quarter of shoppers.

C.Fifty percent of shoppers. D.Forty percent of shopper.

3.Why do many stores and restaurants like to use background music?

A.Because they want to make their customers leave.

B.Because almost all customers enjoy listening to music.

C.Because they expect the music to help with their business.

D.Because the music makes their places look more beautiful.

4.Which of the following is true according to the passage?

A.People only use background music in America now.

B.All background music is soft and gentle.

C.All the people like the background music when they go into the store.

D.The suitable background music is a very effective way to attract shoppers.

5.What do we learn from the passage?

A.Background music is important. B.People in the US dislike background music.

C.How to buy goods in correct ways. D.Playing suitable background music is wise.

Answer 1