Shopping is not as simple as you may think ! Much has to be done for the producers before putting the products on the shelf.
Color, for example, changes a lot according to what the producers are trying to sell. Health foods are packed in greens, yellows or browns because we think of these as healthy colors.
When some kind of medicine was brought out recently, researchers found that the color of the package caused the shoppers to lose interest because they made the product look ineffective(無效的). At last, it came on the market in dark blue and white blue because we think of it as safe, and white as calm.
The she of a package can also attract a shopper, although quite often a bottle doesn't hold as much as it appears to.
It is said that the better - known companies spend about 40 percent of the cost of the product itself on packaging!
The most successful producers know that it's not enough to have a good product. The head of Pears Soap, who for 25 years has used pretty little girls to sell their goods, came to the conclusion: "Any fool can make soap, but it takes a talent to sell it."
44. Why did the shoppers lose interest in the medicine?
A. Because of the size of the product. B. Because of the color of the product.
C. Because of the color of the package. D. Because of the cost of the product.
45. If a new product costs $ 60, how much money may be spent on packaging?
A. $ 24 B. $ 36 C. $ 40 D. $ 60
46. Which of the following is the key to the success in product sales?
A. The way to sell goods. B. A good product.
C. The one who makes a product. D. A nice color.
47. The passage is mainly about _______on shopping.
A. the advantages of products B. the importance of packaging
C. the size of a package D. the cost of packaging
科目:初中英語 來源: 題型:閱讀理解
I live in a big city with a lot of homeless people.Luckily there’re small ways of helping them and you needn’t have a lot of__1__.One way to help is to buy their monthly magazine.__2__doing this one day,I got to__3__a young homeless man.He was often__4__the magazine at the train station.
He was a poor farmer from another country.After a while,I discovered that his__5__was close to mine.It__6__that we were born in the same month.
I met him last year__7__after his birthday,and after congratulating (祝賀) him,without__8__,I asked if he had had a good day.He__9__and said that he hadn’t really celebrated.I felt so__10__.
I just couldn’t bear the thought of (不敢想) this nice,young man being__11__on his 25th birthday with no presents,no cake,nothing!So I went home and looked in my yarn (紗線) basket.__12__for me,I had enough yarn__13__.I set to work and knitted (編織) a__14__for the young man.The yarn had become a little dirty__15__I didn’t knit very often.Then I washed the yarn so the scarf would be__16__when he got it.
I met him on my own birthday as I was going shopping.I had__17__to meet him so I had__18__the scarf and a piece of my own birthday__19__around with me.He was very happy with these gifts and so was I.The__20__in his eyes was the best present he could have given me!
1.A.work B.energy
C.money D.experience
2.A.In B.On
C.Besides D.By
3.A.realize B.ignore
C.know D.recognize
4.A.selling B.reading
C.covering D.buying
5.A.birthday B.house
C.height D.hobby
6.A.said B.found
C.guessed D.meant
7.A.long B.shortly
C.ever D.even
8.A.stopping B.helping
C.praising D.thinking
9.A.looked up B.turned up
C.looked down D.got down
10.A.foolish B.excited
C.clever D.worried
11.A.calm B.happy
C.a(chǎn)lone D.hungry
12.A.Suddenly B.Luckily
C.Badly D.However
13.A.used B.done
C.left D.produced
14.A.scarf B.cap
C.sock D.glove
15.A.when B.because
C.so D.a(chǎn)nd
16.A.different B.dry
C.wet D.clean
17.A.liked B.hoped
C.promised D.a(chǎn)greed
18.A.made B.thrown
C.received D.carried
19.A.cake B.present
C.song D.party
20.A.light B.pain
C.sight D.tear
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科目:初中英語 來源: 題型:
A. You can start by turning off the lights. B. We get a lot of paper at home, C- You'd better clean your room every day. D. Turn off the shower. E. Can I help you? F. Don’t use plastic bags. G. Don't take a bus if you don't have to. |
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科目:初中英語 來源: 題型:
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科目:初中英語 來源:2010年遼寧省大連市十四中八年級上學期期中考試英語卷 題型:完型填空
I am going to have a party tomorrow night. I told my mother that she needn’t do 42 for me. My friend Jane is coming, too. She would like to help me, 43 she can’t. Because she has a piano lesson in the morning and in the afternoon she has to babysit her sister. So I will do everything by myself. I try to make 44 party nice.
I sent invitation to my friends 45 . Now I am thinking about what I need to do tomorrow. Yes! I have to clean the room and do some shopping. I am going 46 some food, drinks and some fruit in the supermarket. I am going to make a shopping list 47 I go. I also have to decorate(裝飾)the room. I need to do so many things, so I 48 see the movie “Da Vinci Code” after lunch. A terrible thing! The party begins 49 8 pm, so I must have my dinner 50 . I am tired after I finish 51 so many things and after dinner I can have a short rest.
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科目:初中英語 來源:2012年外研版初中英語九年級上Module 5 練習卷(解析版) 題型:閱讀理解
閱讀理解
“Ordinary” was the worst word my mother could find for anything. Whenever she took me out for shopping, I found she wouldn’t take any notice of the shop assistants when they suggested that some dresses were popular. She would say, “We’re not interested in that. Haven’t you got anything a little unusual?” And then the assistants would bring out all the strange colours no one else would buy. And later she and I would argue because I wanted to be ordinary but my mother wanted to be unusual.
“I can’t stand that hairdo (發(fā)型),” she said to me when I was in a boy hairstyle, “It’s so terribly ordinary... Not ugly, not unsuitable. But ordinary ...”
“Couldn’t you please wear something else?” I asked one day when she was dressing for Parents’ Day in tight (緊貼的) trousers and a bright pink sweater.
“What’t wrong with it!”
“It’s just that I wish you’d wear something ordinary.” I said, “People won’t laugh at.”
She looked at me angrily, “Are you ashamed of your mother? If you are, Mary, I feel sorry for you.”
1.What did the shop assistants advise Mary’s mother to buy?
A.Something very popular. |
B.Styles they have sold out of. |
C.Cheap clothes. |
D.The most unusual clothes. |
2. When Mary had her hair cut in a boy hairstyle, her mother ____.
A.felt happy with it |
B.surely disliked it |
C.told her to change it |
D.thought it was unusual |
3. Why did Mary ask her mother to change her clothes on Parents’ Day?
A.Because her mother’s clothes were out of style. |
B.Because she didn’t like a pink sweater at all. |
C.Because she didn’t like her mother to dress that way. |
D.Because she didn’t want others to look at her mother. |
4. What does her mother mean by “ordinary”?
A.Unusual. |
B.Ugly. |
C.Common. |
D.Popular. |
5. The underlined word “It” most likely means ____.
A.the hairdo |
B.the dresser |
C.the boy |
D.the colour |
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